What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Field Notes

Field notes on AI search visibility.

Long-form writing on Answer Engine Optimization, AI search behavior, geographic authority, and the engineering decisions that decide whether a brand gets cited.

Latest Engineered Asset

Cost of being invisible in AI search - editorial hero

AI Visibility May 19, 2026 6 min read 10xSearch Editorial

The Cost of Being Invisible in AI Search

Zero share-of-voice in ChatGPT, Perplexity, Gemini, and AI Overviews is no longer a future risk - it is a current cost. What it means, what it compounds into, and where to start.

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All Engineered Assets

AI Visibility May 19, 2026 5 min

5 Things Luxury Real Estate Agents Are Getting Wrong About AI Search

Luxury real estate agents are losing AI-search share-of-voice in 2026 - five common mistakes, why each matters, and what to do instead. Practical, no hype.

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Editorial illustration of EEAT pillars (Experience, Expertise, Authoritativeness, Trustworthiness) supporting a real estate agent entity cited by AI search engines like ChatGPT, Perplexity, and Gemini

AI Search Visibility May 13, 2026 16 min

EEAT for Real Estate Agents - Building Authority That AI Trusts

How real estate agents earn citation authority in ChatGPT, Perplexity, and Gemini - author bios, transaction-history schema, NAR and MLS signals, and the case-study format AI engines actually quote.

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Editorial illustration of a plain-text llms.txt file at the root of a domain with retrieval arrows pointing toward AI search engines like ChatGPT, Perplexity, Gemini, and Claude

Case Studies & Findings May 12, 2026 11 min

What Is an llms.txt File and Why Every Business Needs One

A plain-text llms.txt file at the root of your domain tells AI search engines what your business does and which pages to cite. The 10xSearch playbook on format, anatomy, and deployment.

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Abstract editorial illustration: glowing JSON-LD code on a dark display with knowledge graph nodes radiating around it - the entity-relationship layer AI search engines parse.

Technical SEO May 11, 2026 16 min

Schema Markup for AI Search - The Technical Guide to Getting Cited

The schema types ChatGPT, Perplexity, Gemini, and Claude actually use to decide who gets cited - JSON-LD examples, parsing rules, and the eight mistakes we see every audit.

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Laptop screen showing a Google search result page with an AI Overview block above the traditional blue links, real estate query context.

AEO May 4, 2026 11 min

How Google's AI Overviews Are Changing Local Search for Real Estate

What AI Overviews actually do to real estate queries, why local agents are losing organic clicks, and the on-site changes that move sites from absent to cited in 2026.

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April 21, 2026 13 min

Why Your WordPress Site Is Invisible to ChatGPT (And How to Fix It)

The technical reasons most WordPress sites are unreadable to AI engines, and a checklist of fixes you can execute this quarter.

Read

April 2, 2026 6 min

We Analyzed 11 Real Estate Brands' AI Visibility. A Solo Agent Is Outranking Sotheby's.

A forensic look at how AI engines actually surface luxury real estate brands, with the structural reasons a solo agent is being cited above national franchises.

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January 1, 2025 10 min

The Future of Search: AEO's Role

Where Answer Engine Optimization fits in the longer arc of search, and the categories of work that will compound for the next decade.

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January 1, 2025 8 min

Why Traditional SEO Is Failing REALTORS in the Age of AI Search

Why ranked-list SEO under-delivers in an AI answer environment, and what residential teams should rebuild first.

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January 1, 2025 9 min

What Is Answer Engine Optimization (AEO) and Why Every REALTOR Needs It Now

A practitioner's introduction to AEO for residential real estate professionals, with the structural moves that make a page citation-eligible.

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January 1, 2025 12 min

What Is AI Search Visibility? The Complete Guide for 2026

A definitional walkthrough of AI search visibility, what it measures, how it differs from rankings, and how engines decide which sources to cite.

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January 1, 2025 13 min

How ChatGPT Decides Which Businesses to Recommend

An evidence-based explanation of the signals ChatGPT weighs when surfacing local business recommendations, and what to engineer first.

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January 1, 2025 13 min

GEO vs SEO: Why Traditional Search Optimization Isn't Enough Anymore

How geographic authority engineering complements (and in some categories replaces) traditional SEO for AI-driven local discovery.

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January 1, 2025 14 min

The Real Estate Agent's Guide to Getting Found by AI Search Engines

An end-to-end guide for agents and small teams covering entity setup, schema, GBP alignment, and the content cadence required to compound visibility.

Read

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