{ "schema_version": "1.0", "published_package_date": "2026-11-12", "current_study_date": "2026-11-11", "current_study": { "scope": { "providers": 5, "sites_per_provider": 25, "sites_total": 125, "question_templates": 12, "reported_api_panels": 3, "planned_unit_prompts": 4500, "four_engine_plan_unit_prompts": 6000, "excluded_engine": "gemini", "excluded_rows_note": "All Gemini rows, including corrected-pilot rows, are excluded from these current interim metrics.", "unavailable_excluded_from_eligible": 19 }, "overall": { "attempts": 4500, "eligible": 4481, "name_mentions": 570, "reviewed_recommendations": 417, "owned_domain_citation_answers": 227, "citation_eligible_denominator": 4481, "unique_sites_any_mention": 58, "unique_sites_any_recommendation": 52, "unique_sites_any_citation": 45 }, "engine_actual_attempt_counts": { "openai": { "attempts": 1500, "eligible": 1500 }, "anthropic": { "attempts": 1500, "eligible": 1489 }, "perplexity": { "attempts": 1500, "eligible": 1492 } }, 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"eligible": 300, "name_mentions": 1, "reviewed_recommendations": 1, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 1, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 0, "reviewed_recommendations": 0, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 0, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 1, "reviewed_recommendations": 0, "owned_domain_citation_answers": 1, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 1 }, { "provider": "Real Estate Webmasters", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 86, "reviewed_recommendations": 72, "owned_domain_citation_answers": 22, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 13, "unique_sites_any_citation": 8 }, { "provider": "Real Estate Webmasters", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 61, "reviewed_recommendations": 24, "owned_domain_citation_answers": 31, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 9, "unique_sites_any_citation": 12 }, { "provider": "Real Estate Webmasters", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 26, "reviewed_recommendations": 14, "owned_domain_citation_answers": 11, "citation_eligible_denominator": 300, "unique_sites_any_mention": 11, "unique_sites_any_recommendation": 5, "unique_sites_any_citation": 6 }, { "provider": "Sierra Interactive", "engine": "anthropic", "attempts": 300, "eligible": 289, "name_mentions": 72, "reviewed_recommendations": 62, "owned_domain_citation_answers": 35, "citation_eligible_denominator": 289, "unique_sites_any_mention": 13, "unique_sites_any_recommendation": 12, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 35, "reviewed_recommendations": 18, "owned_domain_citation_answers": 21, "citation_eligible_denominator": 300, "unique_sites_any_mention": 10, "unique_sites_any_recommendation": 8, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "perplexity", "attempts": 300, "eligible": 297, "name_mentions": 20, "reviewed_recommendations": 19, "owned_domain_citation_answers": 8, "citation_eligible_denominator": 297, "unique_sites_any_mention": 8, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 4 } ], "zero_visibility_guardrail": { "rule": "A zero-mention claim is displayable only for a site with all 36 expected three-engine answers eligible.", "result": "applied", "provider_complete_zero_mention_sites": { "Agent Elite": 14, "AgentFire": 7, "Lofty": 23, "Real Estate Webmasters": 10, "Sierra Interactive": 9 } }, "template_check": { "template_count": 12, "all_templates_nonbranded": true, "branded_prompt_count": 0, "checked_provider_terms": [ "Agent Elite", "AgentFire", "Lofty", "Real Estate Webmasters", "Sierra Interactive" ], "interpretation": "This confirms unbranded prompts, not zero visibility for branded businesses." }, "manual_review_check": { "candidate_name_matches": 570, "current_cohort_candidate_matches_with_decision": 570, "recommended": 417, "mention_only": 153 }, "authoritative_comparison": { "status": "MATCH", "note": "All recomputed overall, provider, engine, and provider-engine totals match three-engine-analysis.json." } }, "historical_studies": { "review_scope": "Historical dated primary-source extraction for competitor graphics; snapshots remain separate and are not pooled or ranked against 2026-11-11.", "sources": [ { "study_date": "2026-06", "label": "Luxury Presence Visibility Index", "sha256": "603F0D0C37F3FFDEF831D9AF21877F7097FB8CA041F256AF7F5923CA4F94C77A", "sample": { "sites": 102, "markets": "roughly 30 U.S. luxury markets" }, "engines": [ "ChatGPT", "Gemini", "Perplexity", "Grok" ], "query_design": { "prompts_per_site": 20, "branded_prompts_per_site": 4, "nonbranded_prompts_per_site": 16, "total_answers": 2040, "definition": "Branded: tell me about [agent]. Non-branded: best luxury agent in [city]. Site counted visible only when an engine recommended it, not when URL merely appeared as scraped citation." }, "metrics": { "branded_mentions": { "count": 125, "denominator": 408, "rate": 0.306 }, "nonbranded_mentions": { "count": 134, "denominator": 1632, "rate": 0.082 }, "zero_nonbranded_sites": { "count": 56, "denominator": 102, "rate": 0.55 }, "named_zero_nonbranded": { "count": 38, "denominator": 102, "rate": 0.37 }, "fully_dark": { "count": 18, "denominator": 102, "rate": 0.18 } }, "engine_nonbranded": [ { "engine": "Perplexity", "mentions": 105, "denominator": 408, "rate": 0.257, "mechanism": "Live web scrape" }, { "engine": "Grok", "mentions": 14, "denominator": 408, "rate": 0.034, "mechanism": "Mixed" }, { "engine": "Gemini", "mentions": 8, "denominator": 408, "rate": 0.02, "mechanism": "Trained memory" }, { "engine": "ChatGPT", "mentions": 7, "denominator": 408, "rate": 0.017, "mechanism": "Trained memory" } ] }, { "study_date": "2026-07", "label": "Agent Image Visibility Index", "sha256": "6051F5A0586DDAD76A52C251BDEB73370E076D2FDF1FCB78CBD2946BC52FC3B0", "sample": { "sites": 100, "markets": "roughly 40 U.S. and international markets" }, "engines": [ "ChatGPT", "Gemini", "Perplexity", "Grok" ], "query_design": { "prompts_per_site": 20, "branded_prompts_per_site": 4, "nonbranded_prompts_per_site": 16, "total_answers": 2000, "definition": "Branded: tell me about [agent]. Non-branded: best agent in [city]. Exact registered-domain recommendation required; scraped URL citation alone did not count." }, "metrics": { "branded_mentions": { "count": 132, "denominator": 400, "rate": 0.33 }, "nonbranded_mentions": { "count": 109, "denominator": 1600, "rate": 0.068 }, "zero_nonbranded_sites": { "count": 72, "denominator": 100, "rate": 0.72 }, "named_zero_nonbranded": { "count": 50, "denominator": 100, "rate": 0.5 }, "fully_dark": { "count": 22, "denominator": 100, "rate": 0.22 } }, "engine_nonbranded": [ { "engine": "Perplexity", "mentions": 62, "denominator": 400, "rate": 0.155, "sites_reached": 23, "mechanism": "Live web scrape" }, { "engine": "Grok", "mentions": 25, "denominator": 400, "rate": 0.063, "sites_reached": 8, "mechanism": "Mixed" }, { "engine": "ChatGPT", "mentions": 12, "denominator": 400, "rate": 0.03, "sites_reached": 7, "mechanism": "Trained memory" }, { "engine": "Gemini", "mentions": 10, "denominator": 400, "rate": 0.025, "sites_reached": 4, "mechanism": "Trained memory" } ] }, { "study_date": "2026-11-05", "label": "Homiere web-enabled AI search snapshot", "sha256": "5B2A28D797CC5A7FC365A374E94D73D706D3DFC6BDBB2B44760C1C5A192E4169", "sample": { "sites": 25, "unique_businesses": 24 }, "engines": [ "GPT-6.1 Sol / Responses API web search", "Claude Sonnet 5.5 / Messages API web search" ], "query_design": { "prompts_per_site": 12, "nonbranded_prompts_per_site": 12, "total_answers": 600, "definition": "Questions were non-branded and asked once per website/model; by-name discoverability was not tested." }, "metrics": { "name_matches": { "count": 31, "denominator": 600, "rate": 0.0517 }, "sites_with_name_match": { "count": 7, "denominator": 25, "rate": 0.28 }, "sites_with_zero_name_match": { "count": 18, "denominator": 25, "rate": 0.72 }, "audited_domain_citation_answers": { "count": 17, "denominator": 600, "rate": 0.0283 } }, "model_breakdown": [ { "engine": "GPT-6.1 Sol", "answers": 300, "name_matches": 17, "audited_domain_citation_answers": 8 }, { "engine": "Claude Sonnet 5.5", "answers": 300, "name_matches": 14, "audited_domain_citation_answers": 9 } ] } ] }, "figures": [ { "id": "01-query-counts", "title": "How many times did we query the engines?", "scope": "November 11, 2026; five cohorts, 25 sites each; three API panels; non-branded prompts.", "alt": "Current study design: 125 attributed websites, five providers, 12 non-branded questions per site, and three web-enabled AI panels.", "caption": "November 11, 2026 \u2022 125 attributed websites across five providers, 12 non-branded questions per site, three web-enabled API panels, 4,500 prompt units and 4,481 usable answers.", "data": { "attempts": 4500, "usable": 4481, "engines": { "openai": { "attempts": 1500, "eligible": 1500 }, "anthropic": { "attempts": 1500, "eligible": 1489 }, "perplexity": { "attempts": 1500, "eligible": 1492 } } } }, { "id": "02-nonbranded-results", "title": "Non-branded mentions, recommendations and own-site citations", "scope": "November 11, 2026; OpenAI, Claude and Perplexity APIs; rates per usable answer.", "alt": "Overall current-study non-branded result rates for name mentions, recommendations, and audited-domain citations across 4,481 usable answers.", "caption": "November 11, 2026 \u2022 4,481 usable answers across 125 attributed websites and three web-enabled API panels. 417 reviewed recommendations (9.3%) and 227 audited-domain citations (5.1%).", "data": { "Agent Elite": { "sites": 25, "attempts": 900, "eligible": 897, "name_mentions": 116, "reviewed_recommendations": 91, "owned_domain_citation_answers": 31, "citation_eligible_denominator": 897, "unique_sites_any_mention": 11, "unique_sites_any_recommendation": 9, "unique_sites_any_citation": 6, "complete_sites": 22, "zero_mention_sites_all": 14, "zero_mention_sites_complete_only": 14 }, "AgentFire": { "sites": 25, "attempts": 900, "eligible": 898, "name_mentions": 152, "reviewed_recommendations": 116, "owned_domain_citation_answers": 67, "citation_eligible_denominator": 898, "unique_sites_any_mention": 17, "unique_sites_any_recommendation": 16, "unique_sites_any_citation": 13, "complete_sites": 23, "zero_mention_sites_all": 8, "zero_mention_sites_complete_only": 7 }, "Lofty": { "sites": 25, "attempts": 900, "eligible": 900, "name_mentions": 2, "reviewed_recommendations": 1, "owned_domain_citation_answers": 1, "citation_eligible_denominator": 900, "unique_sites_any_mention": 2, "unique_sites_any_recommendation": 1, "unique_sites_any_citation": 1, "complete_sites": 25, "zero_mention_sites_all": 23, "zero_mention_sites_complete_only": 23 }, "Real Estate Webmasters": { "sites": 25, "attempts": 900, "eligible": 900, "name_mentions": 173, "reviewed_recommendations": 110, "owned_domain_citation_answers": 64, "citation_eligible_denominator": 900, "unique_sites_any_mention": 15, "unique_sites_any_recommendation": 14, "unique_sites_any_citation": 14, "complete_sites": 25, "zero_mention_sites_all": 10, "zero_mention_sites_complete_only": 10 }, "Sierra Interactive": { "sites": 25, "attempts": 900, "eligible": 886, "name_mentions": 127, "reviewed_recommendations": 99, "owned_domain_citation_answers": 64, "citation_eligible_denominator": 886, "unique_sites_any_mention": 13, "unique_sites_any_recommendation": 12, "unique_sites_any_citation": 11, "complete_sites": 20, "zero_mention_sites_all": 12, "zero_mention_sites_complete_only": 9 } } }, { "id": "03-engine-results", "title": "Non-branded recommendations by engine", "scope": "November 11, 2026; five 25-site cohorts; exact cell denominators.", "alt": "Current-study non-branded result rates by OpenAI, Anthropic, and Perplexity across their eligible answers.", "caption": "November 11, 2026 \u2022 125 attributed websites, 12 non-branded questions per site. OpenAI, Anthropic, and Perplexity each contributed up to 1,500 answers; engine-specific denominators appear below.", "data": [ { "provider": "Agent Elite", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 51, "reviewed_recommendations": 49, "owned_domain_citation_answers": 13, "citation_eligible_denominator": 300, "unique_sites_any_mention": 7, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 4 }, { "provider": "Agent Elite", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 34, "reviewed_recommendations": 19, "owned_domain_citation_answers": 12, "citation_eligible_denominator": 300, "unique_sites_any_mention": 7, "unique_sites_any_recommendation": 5, "unique_sites_any_citation": 4 }, { "provider": "Agent Elite", "engine": "perplexity", "attempts": 300, "eligible": 297, "name_mentions": 31, "reviewed_recommendations": 23, "owned_domain_citation_answers": 6, "citation_eligible_denominator": 297, "unique_sites_any_mention": 9, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 3 }, { "provider": "AgentFire", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 70, "reviewed_recommendations": 58, "owned_domain_citation_answers": 27, "citation_eligible_denominator": 300, "unique_sites_any_mention": 12, "unique_sites_any_recommendation": 11, "unique_sites_any_citation": 7 }, { "provider": "AgentFire", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 48, "reviewed_recommendations": 31, "owned_domain_citation_answers": 23, "citation_eligible_denominator": 300, "unique_sites_any_mention": 10, "unique_sites_any_recommendation": 8, "unique_sites_any_citation": 10 }, { "provider": "AgentFire", "engine": "perplexity", "attempts": 300, "eligible": 298, "name_mentions": 34, "reviewed_recommendations": 27, "owned_domain_citation_answers": 17, "citation_eligible_denominator": 298, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 13, "unique_sites_any_citation": 8 }, { "provider": "Lofty", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 1, "reviewed_recommendations": 1, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 1, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 0, "reviewed_recommendations": 0, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 0, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 1, "reviewed_recommendations": 0, "owned_domain_citation_answers": 1, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 1 }, { "provider": "Real Estate Webmasters", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 86, "reviewed_recommendations": 72, "owned_domain_citation_answers": 22, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 13, "unique_sites_any_citation": 8 }, { "provider": "Real Estate Webmasters", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 61, "reviewed_recommendations": 24, "owned_domain_citation_answers": 31, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 9, "unique_sites_any_citation": 12 }, { "provider": "Real Estate Webmasters", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 26, "reviewed_recommendations": 14, "owned_domain_citation_answers": 11, "citation_eligible_denominator": 300, "unique_sites_any_mention": 11, "unique_sites_any_recommendation": 5, "unique_sites_any_citation": 6 }, { "provider": "Sierra Interactive", "engine": "anthropic", "attempts": 300, "eligible": 289, "name_mentions": 72, "reviewed_recommendations": 62, "owned_domain_citation_answers": 35, "citation_eligible_denominator": 289, "unique_sites_any_mention": 13, "unique_sites_any_recommendation": 12, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 35, "reviewed_recommendations": 18, "owned_domain_citation_answers": 21, "citation_eligible_denominator": 300, "unique_sites_any_mention": 10, "unique_sites_any_recommendation": 8, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "perplexity", "attempts": 300, "eligible": 297, "name_mentions": 20, "reviewed_recommendations": 19, "owned_domain_citation_answers": 8, "citation_eligible_denominator": 297, "unique_sites_any_mention": 8, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 4 } ] }, { "id": "04-agent-elite", "title": "Agent Elite: observed non-branded AI results", "scope": "November 11, 2026; 25 attributed sites; 900 sent prompts; three web-enabled API panels.", "alt": "Agent Elite current non-branded results: 116 name mentions, 91 recommendations, and 31 audited-domain citations in 897 usable answers.", "caption": "November 11, 2026 \u2022 25 attributed websites; three web-enabled API panels. 91 reviewed recommendations in 897 usable answers (10.1%).", "data": { "provider": "Agent Elite", "totals": { "sites": 25, "attempts": 900, "eligible": 897, "name_mentions": 116, "reviewed_recommendations": 91, "owned_domain_citation_answers": 31, "citation_eligible_denominator": 897, "unique_sites_any_mention": 11, "unique_sites_any_recommendation": 9, "unique_sites_any_citation": 6, "complete_sites": 22, "zero_mention_sites_all": 14, "zero_mention_sites_complete_only": 14 }, "engines": [ { "provider": "Agent Elite", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 34, "reviewed_recommendations": 19, "owned_domain_citation_answers": 12, "citation_eligible_denominator": 300, "unique_sites_any_mention": 7, "unique_sites_any_recommendation": 5, "unique_sites_any_citation": 4 }, { "provider": "Agent Elite", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 51, "reviewed_recommendations": 49, "owned_domain_citation_answers": 13, "citation_eligible_denominator": 300, "unique_sites_any_mention": 7, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 4 }, { "provider": "Agent Elite", "engine": "perplexity", "attempts": 300, "eligible": 297, "name_mentions": 31, "reviewed_recommendations": 23, "owned_domain_citation_answers": 6, "citation_eligible_denominator": 297, "unique_sites_any_mention": 9, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 3 } ] } }, { "id": "05-agentfire", "title": "AgentFire: observed non-branded AI results", "scope": "November 11, 2026; 25 attributed sites; 900 sent prompts; three web-enabled API panels.", "alt": "AgentFire current non-branded results: 152 name mentions, 116 recommendations, and 67 audited-domain citations in 898 usable answers.", "caption": "November 11, 2026 \u2022 25 attributed websites; three web-enabled API panels. 116 reviewed recommendations in 898 usable answers (12.9%).", "data": { "provider": "AgentFire", "totals": { "sites": 25, "attempts": 900, "eligible": 898, "name_mentions": 152, "reviewed_recommendations": 116, "owned_domain_citation_answers": 67, "citation_eligible_denominator": 898, "unique_sites_any_mention": 17, "unique_sites_any_recommendation": 16, "unique_sites_any_citation": 13, "complete_sites": 23, "zero_mention_sites_all": 8, "zero_mention_sites_complete_only": 7 }, "engines": [ { "provider": "AgentFire", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 48, "reviewed_recommendations": 31, "owned_domain_citation_answers": 23, "citation_eligible_denominator": 300, "unique_sites_any_mention": 10, "unique_sites_any_recommendation": 8, "unique_sites_any_citation": 10 }, { "provider": "AgentFire", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 70, "reviewed_recommendations": 58, "owned_domain_citation_answers": 27, "citation_eligible_denominator": 300, "unique_sites_any_mention": 12, "unique_sites_any_recommendation": 11, "unique_sites_any_citation": 7 }, { "provider": "AgentFire", "engine": "perplexity", "attempts": 300, "eligible": 298, "name_mentions": 34, "reviewed_recommendations": 27, "owned_domain_citation_answers": 17, "citation_eligible_denominator": 298, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 13, "unique_sites_any_citation": 8 } ] } }, { "id": "06-lofty", "title": "Lofty: observed non-branded AI results", "scope": "November 11, 2026; 25 attributed sites; 900 sent prompts; three web-enabled API panels.", "alt": "Lofty current non-branded results: 2 name mentions, 1 recommendations, and 1 audited-domain citations in 900 usable answers.", "caption": "November 11, 2026 \u2022 25 attributed websites; three web-enabled API panels. 1 reviewed recommendations in 900 usable answers (0.1%).", "data": { "provider": "Lofty", "totals": { "sites": 25, "attempts": 900, "eligible": 900, "name_mentions": 2, "reviewed_recommendations": 1, "owned_domain_citation_answers": 1, "citation_eligible_denominator": 900, "unique_sites_any_mention": 2, "unique_sites_any_recommendation": 1, "unique_sites_any_citation": 1, "complete_sites": 25, "zero_mention_sites_all": 23, "zero_mention_sites_complete_only": 23 }, "engines": [ { "provider": "Lofty", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 0, "reviewed_recommendations": 0, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 0, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 1, "reviewed_recommendations": 1, "owned_domain_citation_answers": 0, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 1, "unique_sites_any_citation": 0 }, { "provider": "Lofty", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 1, "reviewed_recommendations": 0, "owned_domain_citation_answers": 1, "citation_eligible_denominator": 300, "unique_sites_any_mention": 1, "unique_sites_any_recommendation": 0, "unique_sites_any_citation": 1 } ] } }, { "id": "07-real-estate-webmasters", "title": "Real Estate Webmasters: observed non-branded AI results", "scope": "November 11, 2026; 25 attributed sites; 900 sent prompts; three web-enabled API panels.", "alt": "Real Estate Webmasters current non-branded results: 173 name mentions, 110 recommendations, and 64 audited-domain citations in 900 usable answers.", "caption": "November 11, 2026 \u2022 25 attributed websites; three web-enabled API panels. 110 reviewed recommendations in 900 usable answers (12.2%).", "data": { "provider": "Real Estate Webmasters", "totals": { "sites": 25, "attempts": 900, "eligible": 900, "name_mentions": 173, "reviewed_recommendations": 110, "owned_domain_citation_answers": 64, "citation_eligible_denominator": 900, "unique_sites_any_mention": 15, "unique_sites_any_recommendation": 14, "unique_sites_any_citation": 14, "complete_sites": 25, "zero_mention_sites_all": 10, "zero_mention_sites_complete_only": 10 }, "engines": [ { "provider": "Real Estate Webmasters", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 61, "reviewed_recommendations": 24, "owned_domain_citation_answers": 31, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 9, "unique_sites_any_citation": 12 }, { "provider": "Real Estate Webmasters", "engine": "anthropic", "attempts": 300, "eligible": 300, "name_mentions": 86, "reviewed_recommendations": 72, "owned_domain_citation_answers": 22, "citation_eligible_denominator": 300, "unique_sites_any_mention": 14, "unique_sites_any_recommendation": 13, "unique_sites_any_citation": 8 }, { "provider": "Real Estate Webmasters", "engine": "perplexity", "attempts": 300, "eligible": 300, "name_mentions": 26, "reviewed_recommendations": 14, "owned_domain_citation_answers": 11, "citation_eligible_denominator": 300, "unique_sites_any_mention": 11, "unique_sites_any_recommendation": 5, "unique_sites_any_citation": 6 } ] } }, { "id": "08-sierra-interactive", "title": "Sierra Interactive: observed non-branded AI results", "scope": "November 11, 2026; 25 attributed sites; 900 sent prompts; three web-enabled API panels.", "alt": "Sierra Interactive current non-branded results: 127 name mentions, 99 recommendations, and 64 audited-domain citations in 886 usable answers.", "caption": "November 11, 2026 \u2022 25 attributed websites; three web-enabled API panels. 99 reviewed recommendations in 886 usable answers (11.2%).", "data": { "provider": "Sierra Interactive", "totals": { "sites": 25, "attempts": 900, "eligible": 886, "name_mentions": 127, "reviewed_recommendations": 99, "owned_domain_citation_answers": 64, "citation_eligible_denominator": 886, "unique_sites_any_mention": 13, "unique_sites_any_recommendation": 12, "unique_sites_any_citation": 11, "complete_sites": 20, "zero_mention_sites_all": 12, "zero_mention_sites_complete_only": 9 }, "engines": [ { "provider": "Sierra Interactive", "engine": "openai", "attempts": 300, "eligible": 300, "name_mentions": 35, "reviewed_recommendations": 18, "owned_domain_citation_answers": 21, "citation_eligible_denominator": 300, "unique_sites_any_mention": 10, "unique_sites_any_recommendation": 8, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "anthropic", "attempts": 300, "eligible": 289, "name_mentions": 72, "reviewed_recommendations": 62, "owned_domain_citation_answers": 35, "citation_eligible_denominator": 289, "unique_sites_any_mention": 13, "unique_sites_any_recommendation": 12, "unique_sites_any_citation": 7 }, { "provider": "Sierra Interactive", "engine": "perplexity", "attempts": 300, "eligible": 297, "name_mentions": 20, "reviewed_recommendations": 19, "owned_domain_citation_answers": 8, "citation_eligible_denominator": 297, "unique_sites_any_mention": 8, "unique_sites_any_recommendation": 7, "unique_sites_any_citation": 4 } ] } }, { "id": "09-branded-and-nonbranded-history", "title": "Branded and non-branded historical results", "scope": "Luxury Presence June 2026 and Agent Image July 2026; separate papers, mixed engine modes.", "alt": "Separate historical Luxury Presence and Agent Image studies compare branded and non-branded mention rates; their mixed engine modes are not pooled with the current study.", "caption": "Dated 2026 historical snapshots: Luxury Presence, 102 sites / 2,040 answers; Agent Image, 100 sites / 2,000 answers. Four engines with mixed web and memory modes; shown separately, not pooled.", "data": { "studies": [ { "study_date": "2026-06", "label": "Luxury Presence Visibility Index", "sha256": "603F0D0C37F3FFDEF831D9AF21877F7097FB8CA041F256AF7F5923CA4F94C77A", "sample": { "sites": 102, "markets": "roughly 30 U.S. luxury markets" }, "engines": [ "ChatGPT", "Gemini", "Perplexity", "Grok" ], "query_design": { "prompts_per_site": 20, "branded_prompts_per_site": 4, "nonbranded_prompts_per_site": 16, "total_answers": 2040, "definition": "Branded: tell me about [agent]. Non-branded: best luxury agent in [city]. Site counted visible only when an engine recommended it, not when URL merely appeared as scraped citation." }, "metrics": { "branded_mentions": { "count": 125, "denominator": 408, "rate": 0.306 }, "nonbranded_mentions": { "count": 134, "denominator": 1632, "rate": 0.082 }, "zero_nonbranded_sites": { "count": 56, "denominator": 102, "rate": 0.55 }, "named_zero_nonbranded": { "count": 38, "denominator": 102, "rate": 0.37 }, "fully_dark": { "count": 18, "denominator": 102, "rate": 0.18 } }, "engine_nonbranded": [ { "engine": "Perplexity", "mentions": 105, "denominator": 408, "rate": 0.257, "mechanism": "Live web scrape" }, { "engine": "Grok", "mentions": 14, "denominator": 408, "rate": 0.034, "mechanism": "Mixed" }, { "engine": "Gemini", "mentions": 8, "denominator": 408, "rate": 0.02, "mechanism": "Trained memory" }, { "engine": "ChatGPT", "mentions": 7, "denominator": 408, "rate": 0.017, "mechanism": "Trained memory" } ] }, { "study_date": "2026-07", "label": "Agent Image Visibility Index", "sha256": "6051F5A0586DDAD76A52C251BDEB73370E076D2FDF1FCB78CBD2946BC52FC3B0", "sample": { "sites": 100, "markets": "roughly 40 U.S. and international markets" }, "engines": [ "ChatGPT", "Gemini", "Perplexity", "Grok" ], "query_design": { "prompts_per_site": 20, "branded_prompts_per_site": 4, "nonbranded_prompts_per_site": 16, "total_answers": 2000, "definition": "Branded: tell me about [agent]. Non-branded: best agent in [city]. Exact registered-domain recommendation required; scraped URL citation alone did not count." }, "metrics": { "branded_mentions": { "count": 132, "denominator": 400, "rate": 0.33 }, "nonbranded_mentions": { "count": 109, "denominator": 1600, "rate": 0.068 }, "zero_nonbranded_sites": { "count": 72, "denominator": 100, "rate": 0.72 }, "named_zero_nonbranded": { "count": 50, "denominator": 100, "rate": 0.5 }, "fully_dark": { "count": 22, "denominator": 100, "rate": 0.22 } }, "engine_nonbranded": [ { "engine": "Perplexity", "mentions": 62, "denominator": 400, "rate": 0.155, "sites_reached": 23, "mechanism": "Live web scrape" }, { "engine": "Grok", "mentions": 25, "denominator": 400, "rate": 0.063, "sites_reached": 8, "mechanism": "Mixed" }, { "engine": "ChatGPT", "mentions": 12, "denominator": 400, "rate": 0.03, "sites_reached": 7, "mechanism": "Trained memory" }, { "engine": "Gemini", "mentions": 10, "denominator": 400, "rate": 0.025, "sites_reached": 4, "mechanism": "Trained memory" } ] } ] } }, { "id": "10-homiere-snapshot", "title": "Homiere: November 5 web-enabled search snapshot", "scope": "25 sites / 24 businesses; two API panels; 600 non-branded prompts with search evidence; reconciled study record.", "alt": "Homiere November 5 snapshot: 31 name matches and 17 audited-domain citations in 600 non-branded web-enabled answers.", "caption": "November 5, 2026 \u2022 25 attributed sites / 24 businesses; two web-enabled API panels, 600 non-branded answers. 31 business-name matches (5.2%) and 17 audited-domain citations (2.8%).", "data": { "study_date": "2026-11-05", "label": "Homiere web-enabled AI search snapshot", "sha256": "5B2A28D797CC5A7FC365A374E94D73D706D3DFC6BDBB2B44760C1C5A192E4169", "sample": { "sites": 25, "unique_businesses": 24 }, "engines": [ "GPT-6.1 Sol / Responses API web search", "Claude Sonnet 5.5 / Messages API web search" ], "query_design": { "prompts_per_site": 12, "nonbranded_prompts_per_site": 12, "total_answers": 600, "definition": "Questions were non-branded and asked once per website/model; by-name discoverability was not tested." }, "metrics": { "name_matches": { "count": 31, "denominator": 600, "rate": 0.0517 }, "sites_with_name_match": { "count": 7, "denominator": 25, "rate": 0.28 }, "sites_with_zero_name_match": { "count": 18, "denominator": 25, "rate": 0.72 }, "audited_domain_citation_answers": { "count": 17, "denominator": 600, "rate": 0.0283 } }, "model_breakdown": [ { "engine": "GPT-6.1 Sol", "answers": 300, "name_matches": 17, "audited_domain_citation_answers": 8 }, { "engine": "Claude Sonnet 5.5", "answers": 300, "name_matches": 14, "audited_domain_citation_answers": 9 } ] } }, { "id": "11-all-study-attempts", "title": "All recorded expanded-study prompt attempts", "scope": "November 11 expanded study; original and corrected segments counted separately; all non-branded.", "alt": "Recorded November 11 expanded-study prompt attempts by engine: 5,811 total non-branded prompt units.", "caption": "November 11, 2026 \u2022 Expanded-study attempt ledger \u2022 5,811 non-branded prompt units; separate from the 4,500-prompt reported panel.", "data": { "scope": "Expanded study prompt units only, excluding separate31-site first-wave,calibration anddiagnostic calls.", "study_date": "2026-11-11", "counts": { "openai": { "original_expanded": 1500, "corrected": 0, "recorded_attempts": 1500 }, "anthropic": { "original_expanded": 1500, "corrected": 0, "recorded_attempts": 1500 }, "perplexity": { "original_expanded": 1500, "corrected": 0, "recorded_attempts": 1500 }, "gemini": { "original_expanded": 1301, "corrected": 10, "recorded_attempts": 1311 } }, "total_recorded_attempts": 5811, "query_kind": "non-branded" } } ], "public_data_boundary": "No raw answers, private contacts, local paths, internal ticket identifiers, or operational logs are included." }