Get found on AI, Google, and Maps·Denver, Colorado

Most agencies sell you a website.
We engineer your visibility.

10xSearch builds AI-ready search visibility systems that help businesses appear where today's customers actually search: Google, Google Maps, ChatGPT, Gemini, Perplexity, and beyond.

Our mission is to make great businesses impossible to miss in the AI search era by combining search strategy, technical infrastructure, engineered content, and high-touch service into one visibility system that compounds over time.

10xSearch · Denver, Colorado
For brands where the website is the brand.
The first sixty days

50 pages in seven days. Then we hit the gas.

While other agencies are still debating which blog post to write next, we ship. We launch a fully custom, 50-page site on a modern serverless edge platform in one week.

Then the engine turns on. Two engineered assets shipped every business day. By month two, your site is 150+ pages deep, capturing every long-tail query your prospects search.

Day 0
Kickoff, brand & sitemap signed off
Days 1-3
Design system & templates approved
Days 4-6
Build, copy, integrate
Day 7
Launch. Indexed. Live.
The Engine

The questions typed yesterday. Published today.

Every morning our system harvests live questions from AnswerThePublic and our proprietary query engine. By close of business, the pages that answer them are written. By the next business day, they're indexed.

How does 10xSearch publish answer pages within a single business day?

The system runs a three-stage daily cycle. At 06:00 it harvests live questions from AnswerThePublic and our proprietary query engine. Between 09:00 and 17:00 it assembles the answer pages, runs them through the 40-point Perfect Page Formula, and publishes anything that scores a perfect 40. By the next business day the page is indexed and competing in search and AI answer engines.

  1. 06:00
    01 · Detect

    Harvest live demand

    Every morning the system pulls fresh questions from AnswerThePublic and our proprietary query engine, surfacing the exact phrases your buyers are typing right now.

  2. 09:00 to 17:00
    02 · Assemble

    Build the answer pages

    Pages are written and structured against the exact intent we detected, mapped into your site's topical cluster, and graded against the 40-point Perfect Page Formula before they ship.

  3. Next business day
    03 · Index

    Push to the index

    Sitemap regenerated, IndexNow pings fired to Google and Bing, internal links wired in. Discoverable in 24 to 72 hours, not weeks.

Why we exist

Born in the AI search era. Built to break the mold.

No legacy CMS. No two-decade-old playbook bolted onto a chatbot. 10xSearch was founded by Rick Janson, JD, MBA, after twenty years of watching the industry quietly milk operators and brokers, billing four figures a month for templated sites, three SEO'd pages, and contracts that punished you for leaving.

The mission
Keep what works, burn the rest, and rebuild it for the way consumers actually search now.
Rick Janson, JD, MBA · Founder, 10xSearch
The audit that started 10xSearch

70,845 technical errors. One pattern.

Rick kept asking himself whether this was all just in his head, or whether his read on a broken legacy system was actually anchored in reality. So he ran a forensic technical audit on 50 portfolios owned by top 1% luxury real estate agents in the U.S., the vertical he knew best. The sites looked beautiful. The infrastructure underneath, the layer AI search engines actually read, was fundamentally broken. The same pattern shows up in every service vertical we've audited since: a polished front end sitting on top of a structure no answer engine can trust.

50
Portfolios audited
4,122
Pages crawled
70,845
Technical errors
~19
Errors per page
Read the 30-page whitepaperFree · No email required
Cover of the 2025 Real Estate Digital Health Index whitepaper, published by 10xSearch
The contrast, line by line

How is 10xSearch different from a traditional web agency?

Traditional web agencies sell you a website, then bill four figures a month to maintain it. 10xSearch builds custom search infrastructure: a fully bespoke 50-page site live in seven days, two engineered pages shipped per business day, every page passing a 40-point Perfect Page Formula, every call answered by AI, every anonymous visitor identified by name. You own the code, the content, and the domain on day one.

The Traditional Way
The 10xSearch Way
Rent your site. Cancel and you walk away with nothing.
Own your site outright. Your domain, your code, your 480+ assets, forever. Your website should be an asset on your balance sheet, not a perpetual rental.
12-month contract. Even if it isn't working, you keep paying.
Month to month. We have to perform every thirty days or you walk. The pressure stays on us, where it belongs.
Templated design, or custom design at a custom-design price. Your $4k/month site looks identical to the $99/month site down the street.
Every site is fully custom, designed and launched in seven days. Your market never sees a 10xSearch lookalike, because there isn't one.
Capped at a fixed page count. You outgrow the plan, you upgrade the plan.
Launch with 50 engineered pages. Grow to 150 to 250 depending on how deep your market's demand runs. No tier upgrades, no per-page fees.
Three SEO'd pages a month plus a dashboard you have to interpret yourself, for a lot of money.
40 engineered assets a month, mapped to the trending questions buyers are typing this week. Hot, topical, responsive. The market's current demand, met aggressively.
Pay extra for marketing on top of your monthly fee.
Two affiliate plans available to every customer: 15% or 40% recurring on every client you refer. Stack enough referrals and your site can pay for itself, or pay you.
Results

The numbers the engine puts on the board.

Portfolio-wide averages across every active 10xSearch client engagement, aggregated from Google Search Console, GA4, and call-tracking dashboards. Not a single best-case account.

What results do 10xSearch clients typically see?

Across the active client portfolio, organic traffic is up an average of 134%, traffic from AI answer engines is up 700%, click-to-call conversions are up 1,300%, indexed keywords are up 417%, and total impressions are up 166%. The portfolio-wide AI Visibility Score lift averages 19.02 points. These are aggregated averages from Google Search Console, GA4, and call-tracking dashboards, not a single hand-picked account.

+134%
Organic traffic
+700%
Traffic from AI engines
+1,300%
Click-to-call conversions
+417%
Keywords indexed
+166%
Total impressions
+19.02
AI Visibility Score lift

Source: aggregated across the entire 10xSearch client portfolio, pulled from Google Search Console, GA4, and CallRail dashboards, January to April 2026. Figures are portfolio-wide averages, not single-client highlights. Individual results vary by market and starting baseline. For an example of a single-engagement technical rebuild, see the Mountain Rose Realty case study (Lighthouse Performance 33 to 100 in 48 hours).

A note from a client · April 2026
Yeah! Here's my results since end of January!
42
Leads
35
Appts set
7
Signed
3
Pending
8
Closed
One client team · roughly three months of the engine running.
Text message from a 10xSearch client sharing results since January
Quality Control

40 checkpoints.
10 pillars.
Zero shortcuts.

Every page on a 10xSearch site is graded against our Perfect Page Formula before it ships. Volume without quality is a penalty waiting to happen, so nothing leaves the queue until it scores a perfect 40 across all ten pillars below.

What is the 10xSearch Perfect Page Formula?

The Perfect Page Formula is a 40-point internal grading rubric organized across 10 pillars: Search Intent, Topical Depth, Structure and Scannability, Schema and Indexability, Internal Linking, Authority and Trust Signals, Multimedia and Engagement, Page Experience, AI Readiness, and Conversion Architecture. Every page on a 10xSearch site must score a perfect 40 across all 10 pillars before it ships. Pages that fall short are sent back to the queue, never published.

01
Search Intent

The page matches the exact intent behind the query, whether informational, commercial, or transactional.

02
Topical Depth

Covers the subject end-to-end so search engines see you as the authority, not a thin participant.

03
Structure & Scannability

Headings, lists, and tables built so humans skim it and AI engines can quote it.

04
Schema & Indexability

Proper schema markup, canonical tags, and crawl signals so the page actually gets indexed.

05
Internal Linking

Wired into the right cluster so equity flows where it converts, not where it leaks.

06
Core Web Vitals

Loads fast, stays stable, responds instantly. The technical bar Google now enforces.

07
Brand Voice

Reads like you wrote it, not like a template. Consistency across every page on the site.

08
Conversion Path

A clear next step on every page (call, form, or chat) placed where the eye lands.

09
Trust Signals

Author credentials, citations, reviews, and proof points so the page earns the click.

10
GEO / AI-Search

Structured to be quoted by ChatGPT, Perplexity, and Google AI Overviews, not just ranked.

Rick Janson, JD, MBA, founder of 10xSearch
The author behind the formula

Rick Janson, JD, MBA

Founder of 10xSearch and the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula above is drawn directly from the methodology in those books, refined across the live client engagements shown earlier on this page.

“We are on a mission to change this industry. To deliver an insane amount of value and real world results. We get you found.”
- Rick Janson, JD MBA, founder of 10xSearch
[email protected]·Denver, Colorado
The Math

How the engagement stacks up against the alternatives.

Every figure below is drawn from real published pricing and real shipped output. No invented benchmarks. For the full real-estate-specific deep dive against named competitors, see the full comparison page.

How does 10xSearch compare to traditional web agencies and DIY platforms?

Traditional web agencies typically deliver a 10 to 20 page site in 60 to 120 days, then bill 1,500 to 4,000 dollars per month in retainers and lock you to a proprietary CMS you don't own. DIY platforms ship faster but produce templated pages with no engineered SEO, AEO, or GEO infrastructure. 10xSearch ships a fully bespoke 50-page site in 7 days, then engineers 2 new pages per business day, with day-one ownership of the code, content, and domain, no proprietary CMS lock-in, and every page graded against the 40-point Perfect Page Formula.

Dimension
Traditional Agency
Tiered retainers
DIY Platform
Build it yourself
10xSearch
Engineered velocity
Monthly cost
$2,000 to $3,000+, tiered
$200 to $400 + add-ons
$2,500 flat, all inclusive
Setup fee
$4,000+ upfront (design, migration, setup)
$0 to $2,500
$0, waived in month one
Pages shipped per month
3 to 4 articles, capped
Whatever you have time for
40 engineered assets, two every business day
Effective cost per page
~$666 per asset
~$100+ per asset (plus your hours)
~$62 per asset
AI search readiness
Not formatted for ChatGPT or Gemini citations
Manual prompting required for every page
Native AEO Q and A formatting on every page
Schema, GSC, GA4 setup
Paid add-on or hourly fee
Not included
Included on day one for every asset
What you own at exit
Painful migration, possible loss of SEO history
Lose the platform, lose the tools
All 480+ assets, design, and code, forever

Source: 10xsearch.com/compare/, May 2026. Traditional agency and DIY platform figures reflect published pricing and disclosed output caps from named competitors in that comparison. Cost-per-asset is monthly cost divided by monthly output.

See the full comparison 16-site real-estate audit · 10 Pillars · FAQ
The Unfair Advantage

Traffic is vanity. Identified pipeline is reality.

How does 10xSearch identify anonymous website visitors?

The 10xSearch Visitor ID layer matches anonymous website traffic against a permissioned identity graph and resolves the majority of unidentified visitors to a real person at 80% or better accuracy. Sales teams receive a daily list of the actual humans who hit a key page, with name, email, and location, including visitors who never filled out a form. The system runs alongside every 10xSearch site as a standard part of the engagement.

Signature feature

Anonymous visitor identification.

The majority of your traffic leaves without identifying themselves. We identify them with 80%+ accuracy: names, emails, and locations, updated daily. Hand your sales team a list of the actual humans who hit your pricing page yesterday but didn't fill the form.

Visitor identification

AI voice receptionist

Ranking #1 is wasted if the call goes to voicemail. A 24/7 AI voice receptionist fields inbound calls, books appointments, and routes urgent leads. Included.

Embedded AI chatbot

Trained on your business, services, and brand voice. Engages every visitor, answers FAQs in real time, and qualifies leads while your team sleeps.

Live market data

Via our live.by partnership, your site carries live, indexable market data. Search engines see freshness; AI engines see citation-grade authority.

Free Diagnostic · No sales call required

An AI Visibility Report of your current website. Free.

We run your domain through the same audit our pages have to pass. You'll see exactly how ChatGPT, Perplexity, Google AI Overviews, and traditional search treat your site today, and where you're invisible to the buyers already searching for you.

  • Crawl & index health
  • AI-search readability score
  • Topical coverage gaps
  • Conversion path audit
  • Schema & structure check
  • Visitor-ID readiness

Delivered as a PDF within 2 business days. Zero obligation.

Frequently asked

Direct answers to the questions buyers ask first.

Quick answer

10xSearch is a custom search infrastructure studio in Denver, Colorado, founded by Rick Janson, JD, MBA. We build a fully custom 50-page website in seven days for a flat $2,500 per month, then ship two engineered pages every business day, identify your anonymous visitors by name, and answer every call with AI. One subscription, no tiers, no setup fee.

What does 10xSearch do?
10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
How fast can a 10xSearch site go live?
A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.
What is the Perfect Page Formula?
The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.
How does anonymous visitor identification work?
10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.
What does the engagement include?
One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.
Where is 10xSearch based?
10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.
Who founded 10xSearch?
10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at [email protected].
How much does 10xSearch cost?
Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.
For brands where the website is the brand

Stop relying on outdated SEO.
Engineer your visibility.

The custom 50-page build. The daily engine. The AI tools and the visitor-ID pipeline. One subscription. One team in Denver, CO.