Most agencies sell you a website.
We engineer your visibility.
10xSearch builds AI-ready search visibility systems that help businesses appear where today's customers actually search: Google, Google Maps, ChatGPT, Gemini, Perplexity, and beyond.
Our mission is to make great businesses impossible to miss in the AI search era by combining search strategy, technical infrastructure, engineered content, and high-touch service into one visibility system that compounds over time.
50 pages in seven days. Then we hit the gas.
While other agencies are still debating which blog post to write next, we ship. We launch a fully custom, 50-page site on a modern serverless edge platform in one week.
Then the engine turns on. Two engineered assets shipped every business day. By month two, your site is 150+ pages deep, capturing every long-tail query your prospects search.
The questions typed yesterday. Published today.
Every morning our system harvests live questions from AnswerThePublic and our proprietary query engine. By close of business, the pages that answer them are written. By the next business day, they're indexed.
How does 10xSearch publish answer pages within a single business day?
The system runs a three-stage daily cycle. At 06:00 it harvests live questions from AnswerThePublic and our proprietary query engine. Between 09:00 and 17:00 it assembles the answer pages, runs them through the 40-point Perfect Page Formula, and publishes anything that scores a perfect 40. By the next business day the page is indexed and competing in search and AI answer engines.
- 06:0001 · Detect
Harvest live demand
Every morning the system pulls fresh questions from AnswerThePublic and our proprietary query engine, surfacing the exact phrases your buyers are typing right now.
- 09:00 to 17:0002 · Assemble
Build the answer pages
Pages are written and structured against the exact intent we detected, mapped into your site's topical cluster, and graded against the 40-point Perfect Page Formula before they ship.
- Next business day03 · Index
Push to the index
Sitemap regenerated, IndexNow pings fired to Google and Bing, internal links wired in. Discoverable in 24 to 72 hours, not weeks.
Born in the AI search era. Built to break the mold.
No legacy CMS. No two-decade-old playbook bolted onto a chatbot. 10xSearch was founded by Rick Janson, JD, MBA, after twenty years of watching the industry quietly milk operators and brokers, billing four figures a month for templated sites, three SEO'd pages, and contracts that punished you for leaving.
Keep what works, burn the rest, and rebuild it for the way consumers actually search now.
70,845 technical errors. One pattern.
Rick kept asking himself whether this was all just in his head, or whether his read on a broken legacy system was actually anchored in reality. So he ran a forensic technical audit on 50 portfolios owned by top 1% luxury real estate agents in the U.S., the vertical he knew best. The sites looked beautiful. The infrastructure underneath, the layer AI search engines actually read, was fundamentally broken. The same pattern shows up in every service vertical we've audited since: a polished front end sitting on top of a structure no answer engine can trust.
- 50
- Portfolios audited
- 4,122
- Pages crawled
- 70,845
- Technical errors
- ~19
- Errors per page

How is 10xSearch different from a traditional web agency?
Traditional web agencies sell you a website, then bill four figures a month to maintain it. 10xSearch builds custom search infrastructure: a fully bespoke 50-page site live in seven days, two engineered pages shipped per business day, every page passing a 40-point Perfect Page Formula, every call answered by AI, every anonymous visitor identified by name. You own the code, the content, and the domain on day one.
Sites we've engineered.

Boutique brand in the Colorado high country.

Aspirational concierge service brand.

Design-led service brand for discerning clients.

Premium provider in the alpine luxury market.
The numbers the engine puts on the board.
Portfolio-wide averages across every active 10xSearch client engagement, aggregated from Google Search Console, GA4, and call-tracking dashboards. Not a single best-case account.
What results do 10xSearch clients typically see?
Across the active client portfolio, organic traffic is up an average of 134%, traffic from AI answer engines is up 700%, click-to-call conversions are up 1,300%, indexed keywords are up 417%, and total impressions are up 166%. The portfolio-wide AI Visibility Score lift averages 19.02 points. These are aggregated averages from Google Search Console, GA4, and call-tracking dashboards, not a single hand-picked account.
Source: aggregated across the entire 10xSearch client portfolio, pulled from Google Search Console, GA4, and CallRail dashboards, January to April 2026. Figures are portfolio-wide averages, not single-client highlights. Individual results vary by market and starting baseline. For an example of a single-engagement technical rebuild, see the Mountain Rose Realty case study (Lighthouse Performance 33 to 100 in 48 hours).
Yeah! Here's my results since end of January!

40 checkpoints.
10 pillars.
Zero shortcuts.
Every page on a 10xSearch site is graded against our Perfect Page Formula before it ships. Volume without quality is a penalty waiting to happen, so nothing leaves the queue until it scores a perfect 40 across all ten pillars below.
What is the 10xSearch Perfect Page Formula?
The Perfect Page Formula is a 40-point internal grading rubric organized across 10 pillars: Search Intent, Topical Depth, Structure and Scannability, Schema and Indexability, Internal Linking, Authority and Trust Signals, Multimedia and Engagement, Page Experience, AI Readiness, and Conversion Architecture. Every page on a 10xSearch site must score a perfect 40 across all 10 pillars before it ships. Pages that fall short are sent back to the queue, never published.
The page matches the exact intent behind the query, whether informational, commercial, or transactional.
Covers the subject end-to-end so search engines see you as the authority, not a thin participant.
Headings, lists, and tables built so humans skim it and AI engines can quote it.
Proper schema markup, canonical tags, and crawl signals so the page actually gets indexed.
Wired into the right cluster so equity flows where it converts, not where it leaks.
Loads fast, stays stable, responds instantly. The technical bar Google now enforces.
Reads like you wrote it, not like a template. Consistency across every page on the site.
A clear next step on every page (call, form, or chat) placed where the eye lands.
Author credentials, citations, reviews, and proof points so the page earns the click.
Structured to be quoted by ChatGPT, Perplexity, and Google AI Overviews, not just ranked.

Rick Janson, JD, MBA
Founder of 10xSearch and the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula above is drawn directly from the methodology in those books, refined across the live client engagements shown earlier on this page.
“We are on a mission to change this industry. To deliver an insane amount of value and real world results. We get you found.”
How the engagement stacks up against the alternatives.
Every figure below is drawn from real published pricing and real shipped output. No invented benchmarks. For the full real-estate-specific deep dive against named competitors, see the full comparison page.
How does 10xSearch compare to traditional web agencies and DIY platforms?
Traditional web agencies typically deliver a 10 to 20 page site in 60 to 120 days, then bill 1,500 to 4,000 dollars per month in retainers and lock you to a proprietary CMS you don't own. DIY platforms ship faster but produce templated pages with no engineered SEO, AEO, or GEO infrastructure. 10xSearch ships a fully bespoke 50-page site in 7 days, then engineers 2 new pages per business day, with day-one ownership of the code, content, and domain, no proprietary CMS lock-in, and every page graded against the 40-point Perfect Page Formula.
Source: 10xsearch.com/compare/, May 2026. Traditional agency and DIY platform figures reflect published pricing and disclosed output caps from named competitors in that comparison. Cost-per-asset is monthly cost divided by monthly output.
Traffic is vanity. Identified pipeline is reality.
How does 10xSearch identify anonymous website visitors?
The 10xSearch Visitor ID layer matches anonymous website traffic against a permissioned identity graph and resolves the majority of unidentified visitors to a real person at 80% or better accuracy. Sales teams receive a daily list of the actual humans who hit a key page, with name, email, and location, including visitors who never filled out a form. The system runs alongside every 10xSearch site as a standard part of the engagement.
Anonymous visitor identification.
The majority of your traffic leaves without identifying themselves. We identify them with 80%+ accuracy: names, emails, and locations, updated daily. Hand your sales team a list of the actual humans who hit your pricing page yesterday but didn't fill the form.

AI voice receptionist
Ranking #1 is wasted if the call goes to voicemail. A 24/7 AI voice receptionist fields inbound calls, books appointments, and routes urgent leads. Included.
Embedded AI chatbot
Trained on your business, services, and brand voice. Engages every visitor, answers FAQs in real time, and qualifies leads while your team sleeps.
Live market data
Via our live.by partnership, your site carries live, indexable market data. Search engines see freshness; AI engines see citation-grade authority.
An AI Visibility Report of your current website. Free.
We run your domain through the same audit our pages have to pass. You'll see exactly how ChatGPT, Perplexity, Google AI Overviews, and traditional search treat your site today, and where you're invisible to the buyers already searching for you.
- Crawl & index health
- AI-search readability score
- Topical coverage gaps
- Conversion path audit
- Schema & structure check
- Visitor-ID readiness
Direct answers to the questions buyers ask first.
10xSearch is a custom search infrastructure studio in Denver, Colorado, founded by Rick Janson, JD, MBA. We build a fully custom 50-page website in seven days for a flat $2,500 per month, then ship two engineered pages every business day, identify your anonymous visitors by name, and answer every call with AI. One subscription, no tiers, no setup fee.
- What does 10xSearch do?
- 10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
- How fast can a 10xSearch site go live?
- A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.
- What is the Perfect Page Formula?
- The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.
- How does anonymous visitor identification work?
- 10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.
- What does the engagement include?
- One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.
- Where is 10xSearch based?
- 10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.
- Who founded 10xSearch?
- 10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at [email protected].
- How much does 10xSearch cost?
- Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.
Stop relying on outdated SEO.
Engineer your visibility.
The custom 50-page build. The daily engine. The AI tools and the visitor-ID pipeline. One subscription. One team in Denver, CO.