Why real estate agents choose 10xSearch
10xSearch was built in the AI-search era to get real estate agents found. We protect your territory, publish original local research, and keep improving your visibility. Log in to see your results. Add your own content with our visual editor. You own your website, and we earn your business month to month.
415Tracked sessions from AI assistants across six client sites.Available 2026 tracking windows through October 14. See the results and client stories below.The comparison that matters
You get a local visibility program built around original research, ongoing improvements, and work you can inspect. Here is what you can hold 10xSearch to.
Protected territory
One client per major metro. Larger metros have generous exclusive territories defined in writing.
Whole-site follow-through
Ongoing monitoring, prioritized improvements, and recurring AI-question tests.
5-10 each month
Original MLS reports and articles, researched, written, and published for you.
See your results
Log in to your client dashboard and see your results for yourself.
Your own updates
Add your own content with a visual editor, without writing code.
You own it
Website, source code, content, and data. No setup fee. Month-to-month.
Free starting point
We offer a free AI visibility audit and a free E-E-A-T entity consistency audit. E-E-A-T means experience, expertise, authoritativeness, and trustworthiness. The entity audit examines how consistently your business identity appears across your site and online profiles.
Take this checklist to every provider you interview and compare the work, access, and ownership they put in writing.
| What you are buying | 10xSearch | Ask the other provider |
|---|---|---|
| Free visibility and identity audits | 10xSearchA free AI visibility audit and a free E-E-A-T entity consistency audit of business identity across your site and profiles. | Ask the other providerDo you offer a free AI visibility audit and an identity-consistency review before I commit? What will each review cover? |
| Client results dashboard | 10xSearchLog in to your client dashboard and see your results for yourself. | Ask the other providerCan I log in and see my results? Can you show me the client dashboard before I commit? |
| Visual self-service editor | 10xSearchAdd your own content with a visual editor, without writing code. | Ask the other providerCan I make my own content updates visually, without code or a support request? |
| Original work every month | 10xSearch5-10 fresh MLS-based research reports and articles, researched, written, and published for you. | Ask the other providerHow many original pieces are included monthly? Can I inspect recent client examples? |
| Your local competition | 10xSearchOne client per major metro. Larger metros are divided into generous exclusive territories, defined in writing. | Ask the other providerHow many clients do you have in my market? What is the cap, and will you put it in writing? |
| Whole-site AEO + SEO | 10xSearchEvery page of your managed website is monitored. Findings become prioritized improvements. | Ask the other providerDo you monitor every page, or selected pages? Who implements the fixes? |
| Active AI-question testing | 10xSearchRecurring tests of buyer and seller questions, with dated results and follow-through. | Ask the other providerWhich questions and engines do you test? Show me what changed because of the results. |
| Local authority beyond your site | 10xSearchWe identify relevant real estate publications and make your published research easy to share with them. | Ask the other providerDo you help me put original expertise in front of publications, or just post on my blog? |
| YouTube-ready expertise | 10xSearchOptimized video scripts built from your market knowledge and research. | Ask the other providerCan you show me an actual client script, rather than a list of suggested topics? |
| Website speed + technical health | 10xSearchFast sites, ongoing technical fixes, and a target of fewer than 5 technical signals per page. | Ask the other providerShow me a dated speed test and a crawl report with errors per page. Who fixes them? |
| Ownership when you leave | 10xSearchYou own the website, source code, content, and data. Your site is portable. | Ask the other providerWhat exactly can I take with me? What has to be rebuilt or transferred out of your CMS? |
| Contract + starting price | 10xSearch$2,500/month Standard. No setup fee. Month-to-month. | Ask the other providerWhat is the total first-year cost, minimum term, and cost of the work shown in this table? |
| Proactive additional value | 10xSearchWe keep looking for useful improvements and add value within your membership without raising its price. | Ask the other providerWhat useful additions have you delivered recently without an upsell? |
| Recurring referral rewards | 10xSearchMonthly commissions on eligible active referrals. Multiple referrals can build a growing monthly total. | Ask the other providerIs the reward one-time or recurring? What are the payout and eligibility terms? |
This checklist compares our defined offer with questions to verify in another proposal. It does not claim that every other provider lacks these services. The under-five technical target is a service goal, not a measured portfolio average. Membership scope and territory terms are confirmed in writing.
10xSearch: you own the website and source code. Month-to-month. Now compare that with the portability terms providers publish themselves.
| Provider | Published portability or ownership position | Source |
|---|---|---|
| 10xSearch | Client-owned website, source code, content, and data. Portable site. Month-to-month engagement. | Our plans |
| AgentFire | Public terms say the customized website stays on AgentFire servers and cannot be transferred to another host. Customers retain rights in their own uploaded content. | Official terms |
| Luxury Presence | Its help center says the proprietary website platform is not easily portable to another platform. Specific rights depend on the individual agreement. | Official help center |
| Agent Image | Public terms condition site ownership transfer on one year of paid hosting or an earlier 12-month hosting buyout. Review the full terms and your order. | Official terms |
Public pages reviewed October 15, 2026. Summaries are limited to website portability and ownership, not a full description of each service. Confirm the terms in your actual agreement.
Start with this question
What is your cap?
If a provider serves many agents competing for the same search, ask how each could be promised the number-one position. Ask who gets priority when their interests overlap.
Our cap: one client per major metro.
Portland, Oregon: one client. Larger metros such as Chicago, Dallas, and Los Angeles are divided into generous exclusive territories. We define the boundaries in writing. No provider controls every search result.
10xSearch Adaptive Visibility Optimization
Adaptive Visibility Optimization, or AVO, connects whole-site AEO and SEO monitoring with recurring controlled tests of buyer and seller questions. The findings guide research, improvements, publishing, and the next measurement cycle.
Review every page of the managed website for AEO and SEO health.
Test selected buyer and seller questions across the documented engines.
Identify the gaps and opportunities that deserve the next round of work.
Improve pages and publish original research where it can strengthen the answer.
Verify implemented work and measure the resulting visibility evidence.
Repeat the process against new findings as the website and market evolve.
See which pages and questions were checked, when, and what we changed.
Original expertise, delivered
5-10 fresh research reports and articles every month. We turn your MLS data into useful local findings, write the reports and articles, and publish them on your site. You build a growing body of local expertise that buyers, sellers, search engines, and AI systems can discover.
Real local evidence, shaped around questions your market is asking.
Research reports and articles written for your market and your audience.
We handle the website publishing and optimization.
We identify relevant real estate publications and make the research easy for you to share.
Publication placement is an editorial decision. We prepare the research and sharing opportunity; third-party coverage is not guaranteed.
Your research on camera
Turn the same original market insight into a clear, useful video. We can create the optimized script so you can focus on being the local expert in front of the camera.
Explore Ross Seligman's research-led site storyHow we serve
We live by the ideas in Unreasonable Hospitality: notice what would help, act before you have to ask, and find thoughtful ways to surprise and delight you.
We proactively add useful value within your membership without bumping the price.
Your agreed scope and any separately requested services remain clear.
Our affiliate program pays recurring monthly commissions on eligible active referrals. As you introduce more clients who stay, those referral payments can add up to a growing monthly total.
See the recurring affiliate program and termsWhere permitted by applicable law and required privacy and consent settings, visitor identification can help identify some visitors who have not submitted a form. Identified visitors are distinct from inquiries and qualified leads. Our core promise is visibility.
10xSearch monitors every page of the managed website for AEO and SEO health, tests a recurring set of market questions, and executes prioritized updates. The work evolves as pages, market questions, and search behavior change.
Standard starts at $2,500 per month with no setup fee and a month-to-month engagement. The current pricing page explains scope and fit. A written scope defines the work for each engagement.
We currently accept one client per major metro, such as Portland, Oregon. For larger metros such as Chicago, Dallas, and Los Angeles, we divide the market into generous exclusive territories. Your written agreement defines the territory and its boundaries before the engagement begins.
The core promise is visibility. Business outcomes can be influenced by many factors outside a website and search program, so client-reported inquiries and transactions are presented as their reported experience rather than a guaranteed result.
You can log in to your client dashboard and see your results. Recurring reporting explains which pages and market questions were checked and what work was changed or prioritized from the findings.
Proof / AI assistants
415 tracked AI-assistant referral sessions reached six client sites in their available 2026 tracking windows, through October 14. These click-through sessions were recorded in GA4.
Tracked referral sessions
415
ChatGPT, Gemini, Claude, Perplexity, and Copilot. Measured click-through traffic, shown by assistant and client.
Download the aggregate data
212
AI-assistant referral sessions
June - October 14, 2026
Read client story
73
AI-assistant referral sessions
May - October 14, 2026
Read client story
54
AI-assistant referral sessions
May - October 14, 2026
Read client story
44
AI-assistant referral sessions
August - October 14, 2026
Read client story
30
AI-assistant referral sessions
May - October 14, 2026
Read client story
2
AI-assistant referral sessions
June - October 14, 2026
Read client storyClient-reported AI discovery
Kai reported a seller call on June 23, two potential seller calls on July 6, and an ultra-luxury buyer report on September 14 after ChatGPT recommendations. These are client-reported moments, not closed-sale claims.
Read Kai's storyClient-reported AI discovery
In a September 24 client conversation, Ross also reported more calls from people saying they found him on AI. This is his reported experience, separate from the GA4 referral measurement above.
Read Ross's storyGA4 sessions referred from observed AI-assistant sources. Months before an available all-traffic or AI-assistant channel were excluded. October covers October 1 through October 14, 2026. Client tracking windows differ. Referral traffic cannot establish that an AI answer cited, recommended, or displayed a client before the click. Sessions are not unique people, leads, revenue, or a measure of all AI exposure.
See the client storiesMore proof / six client stories
Original research and ongoing improvements should come with evidence. Choose a client to explore monthly visitors, Google clicks, newly identified visitors, AI-assistant traffic, and the available AI answer history. These 2026 highlights retain their dates and comparison periods.
Showing Diane Kink
These are the same aggregate figures published in our client stories, verified October 15, 2026. Monthly charts end September 30. Initial partial months are labeled; October highlights compare matching dates. Peaks and declines remain visible. Tracking history can predate an engagement, and the charts do not assign every change to 10xSearch.
Website visitors and AI-assistant visitors are GA4 user measurements. Google clicks are Search Console clicks. Newly identified visitors are distinct identities first observed that month, rather than submitted inquiries or qualified leads. Monthly user counts must not be added together to claim a unique audience over a longer period.
The AI-answer chart follows eight unchanged brand and local real estate questions across Gemini and Grok at 16 checks, June 25 to October 12. A question counts once when either engine records recognition. This sampled recognition is separate from referral traffic, citations, recommendations, or sales. The AI-referral total elsewhere on this page counts sessions, rather than visitors.
Claims meet the test
We commissioned original studies of Luxury Presence and Agent Image client sites. Most sites in each sample received zero qualifying unbranded AI recommendations. These are dated observations of the tested sites and questions.
Luxury Presence cohort
~17
Technical signals per page
June 2026 study. 99 sites successfully crawled.
Agent Image cohort
~15
Technical signals per page
July 2026 study. 84 sites successfully crawled.
10xSearch service target
<5
Technical signals per page
Our improvement target. A measured 10xSearch portfolio average is not established by these studies.
Technical signals include structural, metadata, image, schema, and other crawler findings, rather than only broken functionality. Crawl coverage and denominators vary. The observed cohorts and our target are not a controlled performance comparison.
AEO and AI visibility services are widely marketed. Check the actual deliverables, plan, and contract alongside the dated studies.
The founder uses the same approach
Rick Janson, JD, MBA is a practicing real estate agent, the founder of 10xSearch, and the author of Chosen | AEO Optimization.
Within 60 days, RickJanson.com appeared above Realtor.com, Zillow.com, and Compass.com in a third-party AI visibility assessment.
Within the following 60 days, I had four listing interviews for properties with a combined value of $6 million.
In October 2026, I had a separate listing interview for a single $6 million home.
We promise visibility. These experiences show why it matters.
The listing interviews are founder-reported experiences, with property values rather than commissions or closed sales. Their acquisition sources have not been established here.
Doug Leibinger
40 of 59
Strict AI-search questions on August 10, 2026: 30 unbranded questions across six engines.
Kamee Shrope Realty
+108%
Google clicks over the preceding 90-day comparison, recorded July 23, 2026.
Mountain Rose Realty
33 to 100
Desktop Lighthouse performance at migration in the May 3 case study.
Client stories
The Kink Team / The Woodlands, Texas
Michael Sharpe shared these business updates from The Kink Team during the engagement. They are separate client-reported snapshots. Their reporting windows and cohorts have not been reconciled into one funnel.
First team update / March 31, 2026
Later client update / August 3, 2026
Ashley Inglis / A prospect explains
A prospect told Ashley Inglis that they had asked ChatGPT who the best realtor was for commercial property, and she was one of the top three.
That is a prospect describing how they found an agent. It gives the visibility work a human context.
Client-shared conversation. The excerpt preserves the prospect's wording; identifying contact details and unrelated messages are omitted. It is one reported experience.
Start with a free AI visibility audit. Bring the other proposal, ask us the same questions, and see the work and client evidence for yourself. We will define your scope and exclusive territory in writing.