What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

About the Founder

Rick Janson, JD, MBA.

Q: Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

Founder of 10xSearch. Author of two books on AI search optimization. Author of the 40-point Perfect Page Formula that grades every page 10xSearch ships.

Bio

Twenty years of watching the industry struggle with the same problem.

Rick Janson founded 10xSearch in Denver, Colorado after twenty years of watching service brands lose visibility to platforms they did not control. He built the company on a single thesis: when a customer asks ChatGPT, Perplexity, Gemini, or Google a question, the website is the only thing in the room representing the brand. It either earns the citation or it does not.

Rick is a JD and an MBA. He is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every 10xSearch client site is drawn directly from the methodology in those books.

He leads the engineering team that ships two engineered pages per business day for every client, runs the daily content engine that monitors AI surfaces in real time, and personally reviews the technical foundation of every site 10xSearch builds.

Credentials

Juris Doctor (JD)
Master of Business Administration (MBA)

Books

AI Search Optimization
AI Search Optimization for Real Estate

Based In

Denver, Colorado
Remote-first team
Serving the United States

Connect

See the system Rick built.

40 engineered assets per month. Every page graded against the 40-point Perfect Page Formula. Every signal mapped to the 10 Pillars of Search.