Published
AI Real Estate Playbook
How to reclaim time, multiply income, and clone yourself with AI. Foreword by Robert Reffkin, Founder and CEO of Compass.
About the Founder
Rick Janson, JD, MBA.
Founder of 10xSearch. Author of two books on AI search optimization. Architect of the 40-point Perfect Page Formula that grades every page 10xSearch ships.
The short version
- Founder, 10xSearch
- JD / MBA
- Author of two books on AI search
- Emmy-nominated TV host
- Luxury advisor at Compass
- National keynote speaker
Bio
Twenty years of watching the industry struggle with the same problem.
Rick Janson founded 10xSearch in the Denver metro area after twenty years of watching service brands lose visibility to platforms they did not control. He built the company on a single thesis: when a customer asks ChatGPT, Perplexity, Gemini, or Google a question, the website is the only thing in the room representing the brand. It either earns the citation or it does not.
Rick is a JD and an MBA. He is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every 10xSearch client site is drawn directly from the methodology in those books.
He leads the engineering team that ships two engineered pages per business day for every client, runs the daily content engine that monitors AI surfaces in real time, and personally reviews the technical foundation of every site 10xSearch builds.
Books
The methodology is written down.
Every rule the 10xSearch engineering team applies to a client page traces back to one of Rick's books. Nothing is proprietary lore. The standard is documented.
Volume One
AI Search Optimization
Published
AI Search Optimization
The founding text behind 10xSearch. The full framework for how a website earns a citation in the answer-engine era.
Volume Two
AI Search Optimization for Real Estate
Published
AI Search Optimization for Real Estate
The real-estate adaptation of the same framework. Every rule applied to listings, agents, markets, and neighborhoods.
Compass New York HQ
With Robert Reffkin, Founder of Compass
Also a national speaker
Rick teaches this in the room, not just on the page.
Keynotes, workshops, and leadership sessions on AI adoption, search visibility, and real estate. Stages have included NAR NXT, TXRE Ignite, Compass New York headquarters, REALM Global, The Institute for Luxury Home Marketing, and Magnifica.
See speaker page, formats, and upcoming engagements The record
Credentials, recognition, and where the work happens.
Credentials
- Juris Doctor (JD)
- Master of Business Administration (MBA)
Industry recognition
- 2026 Inman Golden I Club finalist
- Resident AI expert, Colibri Real Estate
- Founding member, REALM Global
Also on air
- Host, The American Dream: Denver Lifestyle
- Emmy-nominated, Telly Award winning
- Prime Video, YouTube, Apple TV, Roku
Based in
- Denver metro, Colorado
- Legal office in Centennial
- Remote-first team, serving the US
"When a customer asks ChatGPT, Perplexity, Gemini, or Google a question, the website is the only thing in the room representing the brand. It either earns the citation or it does not."
Rick Janson, JD, MBA
Founder, 10xSearch
Independent references
Where outside organizations verify the company and founder connection.
These sources corroborate Rick's connection to 10xSearch, subject expertise, or industry recognition. They are not independent audits of product performance or customer outcomes.
Colorado business entity recordThe Colorado Department of State open-data record identifies 10xSearch Inc. as a good-standing Colorado corporation, entity ID 20261025290, formed January 7, 2026.NAR NXT 2026 speaker profileThe official NAR NXT profile identifies Rick as the founder of 10xSearch.com and lists his session on how agents get found in AI Search, Google Search, and Maps.NAR: Find Your GEO to Land Your Next Referral From AIThe National Association of REALTORS article identifies Rick as the creator of 10X Search, links to the company, and describes its page-evaluation method.NAR Tech & Innovation: AI and the homebuying journeyThe NAR-owned technology publication identifies Rick as the creator of 10X Search and connects the company to answer engine optimization. It republishes NAR reporting and is not a separate performance audit.Greater Albuquerque Association of REALTORS republicationThe association's July 2026 republication identifies Rick as the creator of 10X Search and connects the company to answer engine optimization. It adds another association-owned crawl surface for the same NAR reporting, not a separate performance audit.Inman Golden I Club finalist announcementInman's editorial team lists 10xSearch as a 2026 Top Luxury Tech/Tool finalist. This verifies industry recognition, not a performance result.McKissock AI MasterTrack recapMcKissock identifies Rick as the founder of 10Xsearch.com and Colibri Real Estate School's resident AI expert in its March 2026 editorial recap.
See the system Rick built
40 engineered assets per month. Every page graded against the 40-point Perfect Page Formula.
Every signal mapped to the 10 Pillars of Search. Nothing shipped that does not earn a citation.