What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

The 10 Pillars of Search

The 10 Pillars of Search framework explains how 10xSearch builds visibility across Google, Maps, ChatGPT, Perplexity, Gemini, AI Overviews, and local search.

10xSearchChatGPTPerplexityGemini

What this page answers

10 pillars of search
modern search visibility framework

The 10 Pillars of Search is the framework 10xSearch applies on every engagement. It is the assignment list. Each pillar maps to a specific deliverable and a specific signal the engines weigh. Skip a pillar and citation eligibility caps out at the weakest link. Ship all ten and the brand has every advantage available in the current search ecosystem.

What the 10 Pillars of Search Are

Technical architecture (rendering, vitals, sitemap, robots, crawl admission). Semantic content (question-first geometry, entity-clear H1s, structured Q-and-A). Entity schema (JSON-LD graph resolving across the site). Visual search (image markup, alt text, OG cards). AEO formatting (FAQPage, HowTo, structured answers).

Local presence (Google Business Profile, citation NAP, Place schema on neighborhood pages). Authority (third-party citations, press, verifiable presence on category platforms). Press and PR (placements that the engines trust). Video indexing (YouTube optimization, structured video metadata). Social signals (publishing cadence on the platforms that feed into the entity graph).

A Framework for Modern Visibility
Search Beyond Traditional SEO
Built for Humans and Machines

Why Search Now Requires Multiple Pillars

The engines do not weight a single signal. They weight a stack. A brand that nails on-page schema but skips Google Business Profile loses the Map Pack. A brand that ships great content but skips third-party authority gets summarized in generic terms by the AI engines. A brand that has both but skips publishing cadence gets pushed down by competitors who keep shipping.

All ten pillars are reinforcing. Each one strengthens the signal a different engine uses to decide whether to cite the brand. Skipping one is not just a missing piece; it is a ceiling on every other investment.

Google Search Has Changed
AI Search Has Changed Discovery
Local Search Requires Proof

Core Pillar Categories

Technical (architecture, vitals, crawl admission). Without this, nothing else compounds.

Content (semantic geometry, AEO formatting, schema). The substrate the engines extract from.

Local (GBP, citations, Place schema). The layer that decides Map Pack and local AI surfaces.

Authority (press, third-party citation, entity graph). The layer that decides whether the engine trusts the source.

Distribution (publishing cadence, video, social signals). The layer that keeps the brand fresh in the engines' eyes.

Technical Infrastructure
Content Authority
Local Entity Signals

How the Pillars Work Together

Each pillar feeds the others. Technical foundation enables fast publishing. Fast publishing builds authority. Authority strengthens entity resolution. Strong entity resolution makes local citations more credible. Local citations feed the Map Pack and the AI local surfaces. The Map Pack ranking feeds the AI Overview citation. The AI Overview citation drives inbound that funds the next round of work.

Brands that win build all ten in parallel rather than sequencing them. The compounding is the point.

SEO Builds the Foundation
AEO Structures the Answers
GEO Supports AI Summaries

How 10xSearch Applies the Framework

Every monthly slate of 40 engineered Perfect Pages touches every pillar. The asset mix is rebalanced based on where the brand's gaps are biggest and where the citation patterns are moving.

Onboarding scores the brand against all ten pillars and prioritizes the weakest two or three for the first 60 days. Ongoing work maintains every pillar while pushing the weakest ones up.

Site Architecture
Engineered Assets
Monthly Search Visibility Execution

Where to go next.

Schedule a working session About Rick Janson Field notes AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.