What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

10xSearch Onboarding Process

Learn the 10xSearch onboarding process, including visibility discovery, technical audit, AI search testing, site architecture, content buildout, and monthly optimization.

10xSearch

What this page answers

10xSearch onboarding process
AI search optimization onboarding

Onboarding to 10xSearch is structured so first-month output lands inside the first week. No setup fee, no design phase that holds production hostage, no discovery week before any work ships. Here is how the process actually runs.

Step One: Visibility Discovery

We run the brand's domain through a live audit across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews during the first working session. We pull the brand's primary and secondary query map, note where competitors are cited, and identify the structural gaps that are gating citation.

Output of this step: a written summary the brand keeps regardless of whether we move forward. It is also the input for everything that follows.

Business Goals
Market and Competitor Review
Existing Website and GBP Access

Step Two: Search Visibility Audit

Technical audit (rendering, schema, vitals, sitemap, robots, crawl admission). Entity-graph audit (Knowledge Graph, third-party citations, NAP consistency, Google Business Profile). Local stack audit if the brand has local intent.

We score the brand against the 10 Pillars of Search and identify the weakest two or three for the first 60 days. Those become the structural priorities alongside the velocity work.

Technical SEO Review
AI Search Prompt Testing
Local Search and Maps Review

Step Three: Site Architecture Planning

Information architecture for the asset slate. Which page types, which query coverage, which internal-link topology. If a site rebuild is required (because the current foundation will not support the work), that scope is identified here.

We rebuilt Mountain Rose Realty's Telluride site on Next.js in 48 hours during this phase. The rebuild moved Google Lighthouse Performance from 33 to 100 and unlocked every other AEO investment.

Core Pages
Market and Service Pages
Content Cluster Priorities

Step Four: Build and Publish

First batch of engineered Perfect Pages in production within the first week. Each one reviewed against the 40-point Perfect Page Formula before publish. IndexNow re-pings Bing on every batch so the new content gets crawled within hours rather than weeks.

Two pages per business day, every business day, indefinitely. The cadence is the product.

Website Improvements
Engineered Assets
Schema and Internal Links

Step Five: Ongoing Optimization

Weekly monitoring across Google, Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews. Monthly written summary of what shipped, what landed, what is being adjusted next month.

Asset slate rebalances based on actual citation patterns. Queries that are landing get depth; queries that are not get structural review or get swapped for adjacent queries with better odds.

Monthly Asset Creation
Visibility Reporting
Strategy Adjustments

Where to go next.

Schedule a working session About Rick Janson AEO services Compare 10xSearch

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Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.