What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

AI for Real Estate Playbook

Learn about the AI for Real Estate Playbook and how practical AI workflows help agents save time, create content, improve client communication, and support search visibility.

What this page answers

AI for Real Estate Playbook
AI playbook for Realtors

The AI for Real Estate Playbook is a practitioner guide to the AI tools and structural moves that drive search visibility, lead conversion, and operational efficiency for residential and luxury real estate brands. It is written for agents and team leaders who want a single reference to evaluate which AI investments compound and which do not.

What the Playbook Covers

AI search visibility: what gets a brand cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. The 10 Pillars of Search applied to real estate.

AI in the buyer and seller journey: how the model surfaces and frames the agent at each stage of diligence, and what structural moves shift the framing.

AI tools for operational lift: chat assistants, voice receptionists, listing copy generation, comparable analysis. What each tool actually moves and what it does not.

Practical AI Workflows
Real Estate Productivity
Marketing and Client Communication

Why AI Matters for Real Estate Agents

Buyers and sellers are using AI as a first filter. The agent the AI engines cite wins consults. The agent who is not cited stays invisible regardless of how strong the agent's underlying brand is.

AI tools also reshape operations. The agent who uses a chat assistant or a voice receptionist captures inbound that competitors miss because the response window has shrunk to minutes instead of hours.

Save Time
Create Better Content
Improve Client Experience

How AI Supports Search Visibility

Schema generation, structured content drafting, comparable copy production, market commentary at velocity. Used well, AI tools accelerate the 40-points-per-month production cadence the engines reward.

Used poorly (generic, templated, low-effort output) they produce content the engines deprioritize. The difference is in the engineering discipline applied on top of the tool.

Faster Content Development
Better Local Market Education
More Consistent Website Publishing

How the Playbook Connects to 10xSearch

10xSearch implements the engineered version of every recommendation in the playbook. The agent who wants to do the work themselves uses the playbook as a guide. The agent who wants the work shipped for them engages 10xSearch.

AI-Assisted Execution
Search-Optimized Workflows
Done-For-You Visibility Systems

Next Steps for Agents

Book a 20-minute working session if you want a live audit of where your brand currently sits across the AI search surface. The session is the audit and the audit is free.

Learn the Basics
Audit Your Website
Build Search Authority

Where to go next.

Schedule a working session About Rick Janson Field notes Client portfolio AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.