What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

AI Search Optimization Book

Learn about the AI Search Optimization book and how its frameworks help businesses get found in Google, Maps, ChatGPT, Perplexity, Gemini, and AI search.

ChatGPTPerplexityGemini

What this page answers

AI Search Optimization book
Get Found Online AI search book

AI Search Optimization is Rick Janson's practitioner reference on the structural discipline that earns citation inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. It documents the 40-point Perfect Page Formula, the 10 Pillars of Search, and the entity-graph work that compounds citation across all four answer engines.

What the Book Covers

How each of the four major answer engines actually picks sources, written for practitioners rather than as a category overview.

The 40-point Perfect Page Formula in full, with the binary review process used on every engineered asset before publish.

The 10 Pillars of Search as the assignment list every brand should apply. Each pillar covered as a chapter with the specific structural moves that strengthen it.

The entity-graph discipline: Knowledge Graph hygiene, third-party citation NAP, press placements, structured presence on category platforms.

AI Search Visibility
AEO, GEO, and SEO
Entity and Authority Building

Who the Book Is For

Marketing leaders and operators at brands where the website is the brand. Agency principals who want to upgrade their own playbook. Internal teams running search in-house who want a structural reference.

Not written for category-wide commentators. The book is operational.

Business Owners
Marketers
Local Market Leaders

Core Concepts

Citation, not ranking, as the unit of success in the answer-engine era.

Velocity as the moat. The brand shipping 40 engineered assets per month compounds in a way the brand shipping three a quarter does not.

Entity-graph depth as the layer that separates the cited brand from the lower-confidence alternatives.

Local as a multiplier. The Local stack feeds both Map Pack ranking and AI Overview citation on local-intent queries.

The 10 Pillars of Search
The Perfect Page Formula
Machine-Readable Website Structure

How the Book Connects to 10xSearch

Every 10xSearch engagement applies the methodology the book describes. Reading the book is a fast way to evaluate whether the methodology matches what your brand needs.

It is also a fast way to hold any agency (including us) accountable. The 40-point formula is binary. Either the asset clears the gate or it does not.

Strategy Becomes Execution
Search Frameworks Become Pages
Visibility Becomes Infrastructure

Learn More or Request Help

Available through standard publisher channels and direct from 10xSearch for client engagements. Inquiries about engagement or consulting: [email protected].

Read the Framework
Request an Audit
Build the System

Where to go next.

Schedule a working session About Rick Janson Field notes AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.