What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

AI Search Optimization for Real Estate Book

Learn about AI Search Optimization for Real Estate and how agents can improve visibility in Google, Maps, ChatGPT, Perplexity, Gemini, and AI search.

ChatGPTPerplexityGemini

What this page answers

AI Search Optimization for Real Estate book
AI search book for Realtors

AI Search Optimization for Real Estate is Rick Janson's category-specific guide for agents, teams, and brokerages who need to be cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when buyers and sellers ask category and market questions.

What the Book Teaches

How AI answer engines understand real estate brands. Person schema for agents, Organization schema for teams and brokerages, Place schema for neighborhoods and service areas, RealEstateListing schema for properties.

How buyers and sellers actually search in ChatGPT, Perplexity, and Google AI Overviews. The query patterns, the diligence flows, the place AI search citation sits in the funnel.

The 10 Pillars of Search applied to real estate specifically. What each pillar means for an individual agent, a team, and a brokerage.

The Local stack for residential and luxury markets: full Google Business Profile, citation NAP across the local board and Zillow / Realtor.com / HAR, neighborhood pages that resolve as Places, review-velocity workflow.

How Real Estate Search Is Changing
How Agents Can Get Found in AI Search
How Websites Must Be Rebuilt for Visibility

Who the Book Is For

Individual agents who want to be the cited recommendation in their market. Teams and brokerages whose growth depends on capturing buyer and seller research that now starts in ChatGPT. Marketing leaders inside real estate brands who need a structural reference.

Not written for general-purpose marketers. The methodology, language, and entity graph are tuned to real estate.

Real Estate Agents
Luxury Agents
Teams and Brokerages

Core Real Estate Search Concepts

The agent or team as the entity. Person schema for agents, Organization schema for teams and brokerages, all resolving against verifiable third-party presence (Zillow, Realtor.com, the local board, LinkedIn).

Neighborhood pages as Places. Each neighborhood the brand operates in resolves as a Place in the entity graph, anchoring market commentary and listing content that gets cited on neighborhood-level queries.

Buyer and seller personas as content pillars. Engineered pages mapped to first-time buyers, relocators, luxury buyers, downsizers, and the equivalent seller personas.

Best Realtor Searches
Neighborhood Authority
Local SEO and AI Recommendations

How 10xSearch Applies the Book

Every real estate engagement applies the methodology directly. Mountain Rose Realty (Telluride), The Kink Team (The Woodlands, TX), and our other residential and luxury clients all run on the same framework the book describes.

Site Architecture
Engineered Assets
AEO, GEO, and SEO Execution

Request a Real Estate Search Audit

Book a 20-minute working session. We run your domain through a live audit across all four answer engines and the Map Pack during the call. Written summary at the end. Engagement inquiries: [email protected].

Review Your Website
Test AI Visibility
Build Your Authority Plan

Where to go next.

Schedule a working session About Rick Janson Field notes Client portfolio AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.