What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

AI Search and Real Estate Books

Explore AI search and real estate books by Rick Janson, including AI Search Optimization, AI Search Optimization for Real Estate, Agentic AI for Real Estate, and AI for Real Estate Playbook.

What this page answers

AI search optimization book
AI books for real estate agents

10xSearch publishes practitioner-level books on AI search optimization and AI search for real estate. The books are the framework written down. They describe the same Perfect Page Formula, the same 10 Pillars of Search, and the same entity-graph discipline we apply on every client engagement.

Books on AI and Real Estate

AI Search Optimization for Real Estate. Category-specific guide for agents, teams, and brokerages. Covers the entity graph (Person, Organization, Place, RealEstateListing), the on-page work that earns citation in ChatGPT and Perplexity, and the local stack that drives Map Pack ranking and local AI Overview citation.

Written for agents and team leaders who want the methodology they can implement themselves and the reference they can hold an agency accountable against.

AI for Real Estate Playbook
Agentic AI for Real Estate
AI Search Optimization for Real Estate

Books on AI Search Optimization

AI Search Optimization. The flagship book on the structural discipline. Covers how ChatGPT, Perplexity, Gemini, and Google AI Overviews actually choose sources, the 40-point Perfect Page Formula, the 10 Pillars of Search, and the entity-graph work that compounds citation across all four engines.

Written for marketing leaders and operators at brands where the website is the brand.

AI Search Optimization
AI Search Optimization for Real Estate
Search Visibility Frameworks

Why the Books Matter

AI search is moving faster than agency reports can keep up with. A category that did not exist as its own discipline three years ago now decides whether brands get cited inside the answers buyers see first.

The books are how we document what is working at velocity across our client engagements so practitioners can move on the same patterns rather than waiting for category-wide reports.

Expert Content
Framework Development
Practical Implementation

How the Books Connect to 10xSearch

Every client engagement applies the same methodology the books describe. The Perfect Page Formula is the gate every output crosses; the 10 Pillars are the assignment list; the entity-graph discipline runs alongside the velocity work.

Reading the books is not a prerequisite for an engagement. It is a useful way to hold any agency (including us) accountable against a documented methodology.

10 Pillars of Search
Perfect Page Formula
AEO, GEO, and SEO Execution

Explore the Books

Available through standard publisher channels and direct from 10xSearch for client engagements. Speaking and consulting requests: [email protected].

For Real Estate Agents
For Business Owners
For AI Search Learners

Where to go next.

Schedule a working session About Rick Janson Field notes Client portfolio AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.