What a ChatGPT Visibility Audit Measures
Where the brand currently appears across the brand's primary and secondary queries inside ChatGPT, plus the queries competitors are winning that the brand is missing.
Which structural patterns the cited brands share: schema depth, content geometry, Bing index presence, third-party citation footprint, publishing cadence.
Specific entity-resolution issues blocking the brand from making the citation short list: NAP inconsistency, missing Knowledge Graph entry, brand-name ambiguity, thin or absent Person and Organization schema.
- Brand Recognition
- Category Association
- Local Recommendation Strength
Why ChatGPT May Not Recommend You
Client-side rendering. The body content needs JavaScript to display and ChatGPT's crawlers do not reliably execute it.
Missing schema. No Article, FAQPage, Person, or BreadcrumbList. The model has nothing structured to lean on.
No Bing index entry. ChatGPT grounds heavily on Bing. A brand not in Bing is invisible to ChatGPT regardless of Google ranking.
Inconsistent identity across the web. NAP mismatches, multiple brand-name spellings, no verified third-party presence. The model cannot resolve the entity confidently.
No publishing cadence. The model interprets ongoing publishing as ongoing expertise; silence reads as inactivity.
- Weak Entity Clarity
- Missing Public Proof
- Insufficient Structured Content
Prompt Testing Categories
Direct brand prompts: 'Tell me about Brand X'. Tests whether the model resolves the brand entity correctly and describes it accurately.
Category prompts: 'Best agent in market X', 'top realtor for X neighborhood'. Tests whether the brand is in the citation pool for high-intent queries.
Comparison prompts: 'Brand X vs Brand Y'. Tests how the model frames the brand against named competitors.
Diligence prompts: 'Is Brand X a good choice for X', 'reviews for Brand X'. Tests the model's grasp of trust signals around the brand.
- Best Provider Prompts
- Local Expert Prompts
- Comparison Prompts
What 10xSearch Reviews
Page-level technical health (rendering, schema, vitals). Bing Webmaster Tools registration status. Knowledge Graph entry. Third-party citation NAP consistency. Publishing cadence. Brand-name disambiguation. Schema graph coherence.
Each gap is logged with a fix and a rough effort estimate. The audit doubles as a 60-day work plan.
- Website Content
- Third-Party Mentions
- Search Result Corroboration
What Happens After the Audit
You leave with a written summary documenting where the gaps are, which would close the most citation share, and how the work would sequence over the first 60 days.
If a 10xSearch engagement is the right fit we scope it in the same call. If something simpler would solve the problem we say that too.
- Visibility Gap Report
- Page Architecture Recommendations
- Execution Roadmap