What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

Generative Engine Optimization

Generative Engine Optimization helps businesses appear in AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, and Google AI through structured authority-building content and entity clarity.

ChatGPTPerplexityGeminiClaude

What this page answers

generative engine optimization agency
GEO services for AI search

Generative Engine Optimization (GEO) is the broader category that contains Answer Engine Optimization. Where AEO targets the named citation inside a specific answer, GEO targets the way generative engines synthesize and frame the brand across multiple answers, queries, and contexts. It is the work that decides whether the engine describes your brand accurately, positions it correctly inside the competitive set, and surfaces it in the answers where the buyer is actually deciding.

What Is Generative Engine Optimization?

GEO is the engineering of every signal a generative engine uses to summarize and recommend a brand. That includes the page-level work AEO covers (schema, structure, vitals, question-first geometry) plus the entity-level work that decides how the engine describes the brand across all queries, not just one.

The unit of success is not a single citation. It is the engine's overall model of the brand: who they are, what they do, who they serve, what they are known for, who they compete with, and where they sit in the competitive set. GEO is the work that makes that model accurate.

Why GEO Matters for Modern Search

Generative engines do not just retrieve. They synthesize. When a buyer asks ChatGPT for the best luxury agent in their market, the model is not just listing candidates. It is summarizing each candidate, framing the differences, and recommending one or two. The brand whose summary is most compelling wins the recommendation.

If the engine's summary of your brand is generic, outdated, or confused with a similarly-named competitor, the recommendation goes elsewhere even if your underlying SEO is strong. GEO is the layer that fixes this.

How GEO Differs From SEO and AEO

SEO targets the ranked link. AEO targets the named citation. GEO targets the brand's portrayal across every answer the engine generates.

All three share a technical foundation, but the work upstream of the page diverges. SEO ends at the page. AEO extends to the entity graph for the page. GEO extends to every place the engine encounters the brand: third-party citations, structured industry data, press coverage, verifiable presence across the platforms the engine trusts. A brand can win AEO on a single query and still lose GEO across the category if the entity layer is weak.

How Generative Engines Summarize Brands

The engine retrieves multiple sources, deduplicates them, and synthesizes a summary that fits the question. The summary leans on the sources with the highest confidence, which means the brand whose page-level work is cleanest gets the most influence over the synthesis. The summary also leans on entity-level signals: Knowledge Graph, LinkedIn, press, third-party reviews, verified contact data.

Brands whose entity layer is thin get summarized in generic terms. Brands whose entity layer is deep get summarized in their own positioning language, which is how the synthesis becomes a competitive moat.

The 10xSearch GEO Process

Audit: pull the engine's current summary of the brand from ChatGPT, Perplexity, Google AI Overviews, and Gemini across the core category queries. Identify gaps, inaccuracies, and competitor framing the engine has absorbed.

Engineer: 40 engineered Perfect Pages per month, with the entity-graph corrections folded into the asset slate. Schema, internal linking, press, and third-party citation hygiene align so the engine's synthesis converges on the brand's actual positioning.

Monitor: monthly check of how the engines are summarizing the brand. Rebalance the asset slate based on what is moving the synthesis.

GEO for Real Estate and Local Businesses

Real estate is the category where GEO is most legible right now. The engine's summary of a brokerage or team across queries like 'best luxury real estate agent in Telluride' or 'top real estate team in The Woodlands' determines whether the brand gets recommended.

We have engineered GEO programs that moved an engine's summary from generic to brand-specific positioning inside a quarter. The work is the Perfect Page Formula at velocity plus the entity-graph correction at the third-party platforms the engine trusts.

Flat H3s From Original Outline

Here is what we mean by flat H3s From Original Outline in the context of generative engine optimization agency. The pillars below are the ones we treat as load-bearing for this topic. It matters because ChatGPT, Perplexity, Gemini, and Claude weigh structural signals more heavily than keyword density. If you are at the decision stage, the working session is where we map this to a 30-60-90 day plan.

AI-Readable Content Structure
Brand Entity Reinforcement
Topical Clusters
Source Corroboration
Comparison Pages
Question-Based Pages
Prompt-Based Search Pages
Local Market Relevance

Where to go next.

Schedule a working session About Rick Janson AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.