What the Audit Measures
Map Pack ranking for the brand's category queries in each submarket the brand serves. Distance between the brand's GBP-pinned location and the searcher centroid for each submarket.
Google Business Profile completeness: category mix, photo cadence, Q-and-A seeding, post cadence, response rate to reviews.
Citation NAP consistency across the local board, industry directories, and the major category platforms (Zillow, Realtor.com for real estate; equivalents for other categories).
- Map Pack Visibility
- Google Business Profile Strength
- Local Landing Page Alignment
Why Businesses Do Not Rank in Google Maps
Three factors decide Map Pack ranking: relevance, distance, prominence. Relevance and prominence are the layers a brand controls; distance is fixed by the searcher.
Most businesses skip prominence work entirely. Reviews are the highest-leverage prominence signal and most brands leave them unmanaged. Citation NAP cleanup is the second-highest and gets skipped because it is tedious.
- Weak Relevance Signals
- Low Review Authority
- Inconsistent Local Entity Data
What 10xSearch Reviews
Full GBP audit against the local competitive set. Photo cadence, post cadence, Q-and-A seeding, review velocity, response rate.
Citation NAP audit across the local board, the brand's category platforms, and the secondary directories the engines weight.
On-site Place schema audit on neighborhood and service-area pages. The schema graph that ties the GBP, the on-site presence, and the third-party citations into one coherent identity.
- GBP Categories and Services
- Local Content Pages
- Competitor Map Presence
How Maps Visibility Connects to AI Search
Google AI Overviews on local queries lean on the local entity graph hard. The same GBP, citation NAP, and Place schema work that decides Map Pack ranking also decides AI Overview citation on local-intent queries.
ChatGPT and Perplexity surface local category recommendations and pull from the same entity graph. Maps work compounds across the local AI search surface.
- Local Trust Signals
- Business Entity Confirmation
- Proximity, Relevance, and Prominence
What You Receive
A written summary of the gaps, the prioritized fix list, and the prominence-signal work that would move Map Pack ranking measurably over 60 to 90 days. The summary is yours whether or not we engage further.
- GBP Improvement Plan
- Local Page Recommendations
- Map Pack Visibility Roadmap