What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Journal

How to Rank in Perplexity

Learn how to rank in Perplexity and become easier to cite in AI answers through structured content, source-worthy pages, authority signals, and topical relevance.

Perplexity

What this page answers

how to rank in Perplexity
Perplexity search optimization

Ranking in Perplexity is not the same thing as ranking in Google. Perplexity does not return a list of ten links. It returns a synthesized answer with named citations. The goal is to be one of the named citations. Here is what actually moves the needle.

What Perplexity Visibility Means

Perplexity visibility means being cited by name inside the model's synthesized answer for a query in the brand's category. The user sees the brand named, can click through to the source, and arrives with brand-level recognition already in place.

Citation share is higher than typical Google referral conversion because Perplexity has trained its users to follow the citations during research.

Being Found as a Source
Being Cited in Answers
Being Associated With a Topic

What Perplexity Looks For

Live web freshness. Perplexity retrieves from the web in near real time and favors sources that look maintained. Date stamps matter. A page with dateModified from this quarter beats an otherwise equivalent page from two years ago.

Structural cleanliness. Server-rendered HTML, JSON-LD schema, FAQPage where appropriate, Article schema with named author and publisher. The engine needs to be able to extract the answer cleanly.

Author and entity confidence. The author resolves cleanly via Person schema and verifiable third-party presence. The publisher resolves cleanly via Organization schema and Knowledge Graph hygiene.

Relevant Content
Source Clarity
Trustworthy Information

Content That Performs Better in Perplexity

Question-first geometry. The H1 frames the question. The first 100 to 200 words answer it in a unit the model can extract cleanly.

Q-and-A blocks marked up with FAQPage schema. HowTo schema on instructional content. Concrete, named, verifiable claims rather than generic category language.

Recent updates. Pages that are revisited and refreshed signal active maintenance, which Perplexity weights.

Comparison Pages
How-To Guides
Case Studies

Why Businesses Do Not Show Up

Stale date stamps. Missing Article schema. Anonymous authorship. JavaScript-rendered body content. No Bing index entry (Perplexity also pulls from Bing). Inconsistent NAP across third-party platforms.

Most invisible brands have three of these. The fixes are not complex; they just have to actually get done.

Weak Topical Authority
No Source-Worthy Pages
Poor Entity Clarity

How 10xSearch Helps

Onboarding includes Bing Webmaster Tools registration with IndexNow keyfile, schema audit, and a baseline Perplexity visibility scan.

Ongoing: 40 engineered Perfect Pages per month with Article schema, named Person author schema, FAQPage on Q-and-A pages, and rolling dateModified maintenance so the slate stays fresh.

We re-ping IndexNow on every batch so Bing (and therefore Perplexity) sees the new content within hours rather than weeks.

Structured Content Creation
AEO and GEO Page Builds
Authority and Proof Architecture

Where to go next.

Schedule a working session About Rick Janson AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.