Why Internal Linking Matters
Here is what we mean by why Internal Linking Matters in the context of internal linking for AI search. The pillars below are the ones we treat as load-bearing for this topic. It matters because answer engines weigh structural signals more heavily than keyword density. The working session is where we map this to your specific market and competitor set.
- Helps Search Engines Crawl the Site
- Connects Related Topics
- Distributes Authority Across Pages