What the Audit Reviews
Technical foundation: rendering (SSR vs CSR), Core Web Vitals, sitemap and robots configuration, crawl admission for every major AI crawler.
Schema graph: Organization, Person, Service, Article, FAQPage, HowTo, Place, RealEstateListing, BreadcrumbList. We check for completeness, validation, and @id coherence.
Local stack: Google Business Profile completeness, citation NAP consistency across the local board and the major real estate portals, neighborhood and service-area pages with Place schema.
AI visibility: live checks inside ChatGPT, Perplexity, Gemini, and Google AI Overviews for the agent's primary and secondary queries.
- Technical SEO
- Content Depth
- Local Search Signals
Why Most Agent Websites Underperform
JavaScript-rendered body content the AI engines cannot parse reliably. Thin schema with only Organization and a basic Person tag. Missing FAQPage on Q-and-A pages. Missing Bing index entry.
Inconsistent NAP across the local board, Zillow, Realtor.com, and the agent's other third-party platforms. No publishing cadence the engines can interpret as ongoing expertise.
- Thin Market Pages
- Weak Internal Linking
- Missing Schema
AI Search Audit Components
Direct brand prompts inside each answer engine: tests whether the model resolves the agent's identity correctly.
Category prompts (best agent in market X, top realtor for X neighborhood, X buyer agent): tests whether the agent is in the citation pool.
Comparison prompts (agent vs competitor): tests how the engines frame the agent against named competitors.
Diligence prompts (is X a good agent for Y, X reviews): tests the engines' grasp of trust signals around the agent.
- ChatGPT Visibility Testing
- Perplexity Source Testing
- Google AI Overview Readiness
Competitor Comparison
We pull the same query set for the agent's two or three closest competitors in the market. The structural patterns the cited competitors share are the patterns the agent has to absorb to compete.
Often the gap is not brand quality. It is structural cleanliness. Once the structural gap is closed, citation share moves quickly.
- Local Agent Competitors
- Portal Competitors
- Website Platform Competitors
What You Receive
A written summary of where the gaps are, which ones close the most citation share, and how the work would sequence over the first 60 days. The summary is yours to keep whether or not we move forward together.
- Priority Fix List
- Page Gap Analysis
- Search Visibility Roadmap