What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

Rick Janson

Rick Janson is the founder of 10xSearch, an AI search optimization speaker, luxury real estate agent, author, and educator focused on SEO, AEO, GEO, and real estate visibility.

10xSearch

What this page answers

Rick Janson 10xSearch
AI search optimization speaker Rick Janson

Rick Janson, JD, MBA, founded 10xSearch in Denver, Colorado to make great businesses impossible to miss in the AI search era. He is the architect of the 40-point Perfect Page Formula and the 10 Pillars of Search framework, and the author of AI Search Optimization and AI Search Optimization for Real Estate.

About Rick Janson

Rick founded 10xSearch after watching well-built brands lose category citation to weaker competitors who happened to be engineered correctly for the AI engines. He concluded that the problem was not content quality or domain authority. It was structural: schema, rendering, entity resolution, and publishing cadence.

10xSearch ships the structural fix as a monthly engagement. 40 engineered Perfect Pages per month, 10 Pillars of Search applied to every output, monitoring across Google, Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews. The deliverable is the citation, not the website.

Founder of 10xSearch
Luxury Real Estate Agent
AI Educator and Author

AI Search Optimization Expertise

Rick designed the 40-point Perfect Page Formula. Each point is binary and applied to every asset 10xSearch ships before publish. The formula is the gate that keeps quality consistent across 40 monthly outputs and the audit tool that surfaces structural problems quickly.

He also designed the 10 Pillars of Search framework. Technical architecture, semantic content, entity schema, visual search, AEO formatting, local presence, authority, press and PR, video indexing, social signals. Each pillar maps to a specific signal one of the engines weighs. Skip a pillar and citation eligibility caps out at the weakest link.

AEO, GEO, and SEO
Real Estate Search Visibility
AI-Optimized Website Strategy

Real Estate Background

Real estate is the category where the methodology has the deepest pattern library right now. 10xSearch clients include residential luxury teams (Mountain Rose Realty in Telluride, Lux Exclusives, Caryl Berenato), large residential teams (The Kink Team in The Woodlands, TX), and individual luxury agents in markets across the country.

The work translates cleanly to any high-trust local services category where buyers research in AI before they reach out.

Luxury Real Estate Experience
Denver Market Knowledge
Award Recognition

Books and Expert Content

Author of AI Search Optimization, a practitioner-level reference on the structural moves that produce citation in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Author of AI Search Optimization for Real Estate, a category-specific guide for agents, teams, and brokerages.

AI Search Optimization
AI Search Optimization for Real Estate
Agentic AI for Real Estate

Speaking and Consulting

Available for keynote and panel engagements on AI search visibility, AEO, GEO, and the structural moves that move category citation. Booking inquiries: [email protected].

Keynotes and Trainings
Real Estate Association Events
AI Search Visibility Workshops

Where to go next.

Schedule a working session About Rick Janson Field notes Client portfolio AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.