What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

AI Search Optimization Speaker

Book an AI search optimization speaker for real estate, SEO, AEO, GEO, ChatGPT visibility, Google Maps, and modern website authority training.

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What this page answers

AI search optimization speaker
real estate AI speaker

Rick Janson speaks on AI search optimization, AEO, GEO, and the structural shift in how brands earn citation across the answer-engine surface. Audiences come away with the framework (40-point Perfect Page Formula, 10 Pillars of Search), concrete examples from current client work, and a written follow-up they can hand to their internal team.

Speaking Topics

The structural shift from ranked-list SEO to answer-engine citation, and what brands have to engineer differently. Audience: marketing leaders and operators.

AI search for real estate. The buyer journey shift, the entity-graph work that earns citation, the 10 Pillars applied to residential and luxury markets. Audience: agents, teams, brokerages, real estate executives.

The 40-point Perfect Page Formula. The binary review gate that keeps quality consistent across 40 monthly engineered outputs. Audience: agency teams and internal marketing functions.

Practitioner case studies. What worked at Mountain Rose Realty, The Kink Team, and other 10xSearch engagements, and how the patterns transfer.

AI Search Optimization for Real Estate
How Agents Get Found in ChatGPT
SEO, AEO, and GEO for Modern Search

Who the Talks Are For

Real estate broker meetings, agent mastermind groups, brokerage all-hands events. Industry conferences (real estate, SEO, AI search). Internal company offsites for marketing functions evaluating AI search investment.

Format flexible: keynote, fireside, workshop, panel.

Real Estate Associations
Brokerages and Teams
Business Conferences and Local Market Leaders

What Audiences Learn

Concrete frameworks they can apply the next day: the 40-point formula in full, the 10 Pillars assignment list, the IndexNow setup, and the schema graph patterns that move citation.

Specific examples from current client work, with the structural moves separated from the brand-specific context so the patterns transfer.

Why Search Has Changed
What Makes a Website AI-Readable
How to Build Local Search Authority

Speaker Background

Rick Janson, JD, MBA, founder of 10xSearch. Author of AI Search Optimization and AI Search Optimization for Real Estate. Architect of the 40-point Perfect Page Formula and the 10 Pillars of Search framework.

Based in Denver, Colorado. Available for engagements across the country.

Real Estate Experience
AI Education and Books
Search Visibility Company Founder

Request a Speaking Conversation

Email [email protected] with the date window, audience, format, and topic angle. Lead time of at least four weeks preferred. We respond inside 48 hours during business weeks.

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Where to go next.

Schedule a working session About Rick Janson Field notes Client portfolio AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.