What does 10xSearch do?

10xSearch is a custom search infrastructure studio in Denver, Colorado. We build a fully bespoke 50-page website on a modern serverless edge platform in seven days, then ship two engineered pages per business day. Every page is graded against a 40-point Perfect Page Formula covering crawlability, performance, structured data, and extraction-readiness for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

How fast can a 10xSearch site go live?

A complete custom 50-page site is launched and indexed within seven business days of kickoff. By the end of month two, the site contains 150 or more engineered pages, with two new pages added every business day by the content engine. Pages are typically discoverable in Google and Bing within 24 to 72 hours of publication via IndexNow.

What is the Perfect Page Formula?

The Perfect Page Formula is a 40-point, 10-pillar checklist every page on a 10xSearch site must pass before it ships. Pillars cover search intent, topical depth, structure and scannability, schema and indexability, internal linking, Core Web Vitals, brand voice, conversion path, trust signals, and generative engine readiness. No page leaves the queue until it scores a perfect 40.

How does anonymous visitor identification work?

10xSearch deploys a privacy-compliant identity resolution layer on every client site. It identifies the majority of anonymous visitors with 80 percent or higher accuracy, returning names, business email addresses, and locations updated daily. Sales teams receive a list of real humans who visited high-intent pages but did not fill out a form.

What does the engagement include?

One subscription covers the custom 50-page build, the daily content engine shipping two engineered pages every business day, the embedded AI chatbot trained on your business, the 24/7 AI voice receptionist, the visitor identification pipeline, and the live market data feed. There is no separate setup, content, or maintenance fee.

Where is 10xSearch based?

10xSearch is engineered in Denver, Colorado, and serves service brands across the United States. All build, content, and engineering work is handled in-house by the Denver team.

Who founded 10xSearch?

10xSearch was founded by Rick Janson, JD, MBA. Rick is the author of two books on the discipline: AI Search Optimization and AI Search Optimization for Real Estate. The 40-point Perfect Page Formula used on every client site is drawn directly from the methodology in those books. He can be reached at Rick@10xSearch.com.

How much does 10xSearch cost?

Engagements are a flat $2,500 per month, all inclusive. The setup fee is waived and built into month one. The flat fee covers the custom 50-page build, two engineered pages shipped every business day (about 40 per month), the embedded AI chatbot, the 24/7 AI voice receptionist, the visitor identification pipeline, the live market data feed, and Schema, Google Search Console, and GA4 setup on day one. There are no tiered plans, no per-page upsells, and no pass-through fees.

Services

The Perfect Page Formula

The Perfect Page Formula helps websites structure pages for SEO, AEO, GEO, AI search visibility, machine readability, user experience, and conversion.

What this page answers

perfect page formula
SEO page structure for AI search

The Perfect Page Formula is the 40-point gate every 10xSearch asset crosses before publish. It is the deterministic standard that keeps quality consistent across 40 monthly outputs. Forty points, all binary, all reviewed. It is also the answer to the question buyers ask most: how do you know the work is actually good?

What the Perfect Page Formula Is

Forty binary checks, applied to every engineered page before it ships. Entity-clear H1. Primary query in the first 100 words. Secondary query in the first 200. FAQPage or HowTo schema where the content shape supports it. Article schema with author, publisher, datePublished, dateModified, inLanguage. BreadcrumbList. Image alt text on every image. Internal links to at least three category-aligned pages. Core Web Vitals 90 or better. The list keeps going.

Each point is binary. Either the page has it or it does not. Either the schema validates or it does not. Either the vital is green or it is not. The review is fast because the answer is yes or no.

A Structure for Search-Ready Pages
Built for Humans and Machines
Designed for Conversion and Visibility

Why Page Structure Matters

Search engines and AI engines both pick sources based on structural signals first, content quality second. A page that lacks clean structure does not get a chance to be evaluated for quality; it gets skipped.

Structure also determines extractability. The page that can be extracted into a clean answer unit is the page that gets cited. The page whose structure forces the engine to guess at the answer is the page that does not.

Search Engines Need Clarity
AI Platforms Need Context
Visitors Need Fast Understanding

Core Elements of a Perfect Page

Server-rendered HTML so the body content is visible on first fetch. JSON-LD schema covering the entity, the content type, and the structural metadata. Entity-clear H1 with the question or topic in it. The answer in the first 100 to 200 words. Supporting context structured for extraction.

Image markup with alt text. Internal-link cohesion. Breadcrumb schema. Fast vitals. None of these are optional in the formula.

Clear Title and H1
Search Intent-Matched H2s
Structured H3 Support Sections

Conversion Elements

Clear CTA above the fold. Anchor links to deeper sections for buyers in research mode. Trust signals (case studies, third-party recognition, schema-marked organization details) so the visitor's diligence holds up.

The conversion mechanics are part of the formula because the page that wins the citation also has to convert the visitor when the visitor arrives. The two outcomes are not in tension; they are both downstream of structural quality.

Trust Signals
Proof Blocks
Clear Calls to Action

How 10xSearch Uses the Formula

Every page we publish gets reviewed against the formula before it goes live. The review is fast because the points are binary. The formula travels across every page type: service pages, comparison pages, journal articles, luxury verticals, local pages.

The formula also exists so audit is fast. When citation is not landing as expected, we walk back through the formula to find the missing point. The fix is usually structural, not editorial.

Real Estate Pages
Comparison Pages
Local SEO and AI Search Pages

Where to go next.

Schedule a working session About Rick Janson AEO services Compare 10xSearch

Next step

Want this engineered for your business?

Book a 20-minute working session. Live AI visibility check across Google, Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a written summary you can act on.